- Mimio is the new audio-technica hearing health submarque
- Mimio Airpods-Rival Earbuds and a SPIR TV launched on August 1
- The technology could challenge the HAF of AirPods Pro – but they will not be cheap
Let’s say that the name “ Audio-Technica ” and the spirits of the Hi-Fi purists, will undoubtedly turn on platform cartridges, but alongside a knit of the floating, floating platinum and a completely transparent niche in 2025 little, this year.
The fact is that the AirPods are AirPods and Audio-Technica gets it. How to contest the hearing aid mode that Apple added to its high-level AirPods Pro 2, which was announced and launched in the United States last year, then finally arrived in the United Kingdom in February 2025-but only following a regulatory change which allowed technology to be available through the pond? Release your own set, under a completely new submarque called Mimio – Oh, and while you are there, also offer a portable speaker option for a audition for assistance while watching television.
The principle is largely the same: AirPods Pro 2 is able to help a light to moderate hearing loss thanks to their hearing aid mode, which is designed to stimulate the particular frequencies that can make it difficult for carriers to hear (conversations in noisy parts, for example), in conjunction with Apple noise management technology. Mimio products are also intended for those who may have started to notice that their hearing is not as good as it was, but does not need hearing aids prescribed by the doctor. As indicated by Notebookcheck, new goals Mimio are entering the category of personal amplification devices as described by the FDA and will not require prescription – in Japan and the United States, at least. You can simply buy over the counter, so to speak.
So let’s meet them!
To watch
Mimio Help One Earbuds and Mimio Son SEEE Teaching: Key specifications and Price
Headphones are not just Headphones. Nowadays, your portable helmet can use AI to transcribe your meetings or translate conversations in real time (also via a little artificial intelligence), and even help you focus by reading your mind.
Difficult competition, right? But Audio-Technica knows that humans generally live longer now, which means that we notice our ability to hear conversations gradually decreasing, especially in bars, restaurants or other crowded spaces.
Enter the Mimio Assist One (ATMM-SHD1) headphones, wireless buds with a design similar to the company’s ATH -KS50TW. Assistance can be used as regular Bluetooth headphones if you do not have hearing problems, but their audience mode is immediately active directly from the box (even without pairing with an external audio source) which could be a more massive for the target user.
The buds are also delivered with three assistance modes (conversation, television and outside), and you can also remove your own voice to help increase the intelligibility of the voices around you. There is a complementary and unusually application, the headphones have a robust IP55 note against dust intrusion and the water aircraft intended directly.
The Mimio Sound Move (ATMM-SP780TV) speaker is presented as a “wireless speaker that allows you to enjoy the sound comfortably at your fingertips without increasing the volume of the TV too much”.
The speaker is intended to be placed near the user and up to 30 m (98 feet) of your television, with a transmitter / charging quay connected to the TV. Audio-Techica lists the “Clear Sound” software to increase speech intelligibility, as well as a new “vocal guidance” function to inform you of the state of the battery and other communications by voice. The sound movement is also classified IPX2, which means that it will survive a brief spell in the rain, but it should not be considered as an outdoor speaker.
One EOREBUDS assistance should strike the shelves from August 1 in Japan, while sound move should be available from August 8. Price? Yes, but prepare for buds. Mimi assistance, a earpiece, is at the price of 49,500 yen (which represents about $ 340, £ 250 or $ 515 at-that is to say much more expensive than AirPods Pro 2) while the Sound Move speaker is more expensive against some of the best Bluetooth speakers and the best wireless speakers, at 21.780 yen (roughly £ 150 288).
But here is a funny idea! Mimio offers two rental options for 20 nights (3,980 yen, or about $ 27), or three months (for 13,440 yen or about $ 92, although it is not difficult if they will even be available in these regions), to allow users to try before committing to buy. It seems reasonable, right?
