CruTrade, a new marketplace built on the Avalanche blockchain, has launched with more than $60 million in tokenized fine wines, marking what it calls the largest on-chain luxury asset pool in the world.
The platform brings more than 200,000 bottles from 250 producers, most of which are verified in Burgundy, to collectors who can now exchange them instantly while the bottles remain securely stored.
The $9 billion secondary wine market has long struggled with high fees, slow trading and spoilage due to poor storage. CruTrade solves these problems by keeping bottles in professional storage and transferring ownership digitally. Each bottle is RFID verified and on-chain recorded, providing a permanent and transparent record of its provenance.
Collectors can trade fine wine as easily as digital assets, while producers remain connected to their bottles and protected against mishandling. “We built CruTrade to do one thing well: protect the wine in every bottle,” said CEO Devon Ferreira.
The platform’s first partnership with Crurated gives it immediate scale. Crurated has already tokenized over $60 million in wine, allowing CruTrade to bypass early liquidity issues that limit many real-world asset projects.
Built on Avalanche, known for its speed and low fees, CruTrade aims to make fine wine more accessible while preserving its authenticity. The company plans to expand its service to bonded warehouses around the world and restaurants, where diners will be able to order rare wines directly from digital menus.
By combining blockchain verification with traditional cellar discipline, CruTrade offers collectors a faster, more secure way to trade bottles that would otherwise remain untouched.
