Bad Bunny’s decision to delete his entire Instagram feed just hours after his Super Bowl LX halftime show sparked a firestorm of debate, with fans and media divided over whether the move was damage control or a calculated rebranding.
The Independent reports that the purge follows criticism from figures like Donald Trump and Jake Paul, who attacked the show for being “mostly in Spanish” and for its message of Pan-American unity.
Some observers believe the erasure was a direct response to the backlash.
They saw it as a way to silence the noise and get away from the spotlight of the culture war.
Total Pro Sports, however, frames this decision within the familiar Bad Bunny playbook.
The reggaeton superstar cleared his Instagram feed before major announcements, often signaling the start of a new album cycle or creative era.
The timing, coming just after one of the world’s most-watched shows, suggests a deliberate pivot rather than a retreat.
Fans online were quick to notice the disappearance.
A viral post shared by captured the mood: “Bad Bunny wiped his entire Instagram by deleting posts, unfollowing everyone, and deleting his profile picture right after headlining the Super Bowl LX halftime show. Was that on the schedule?”
Taken as a whole, this decision feels like both a shield and a signal: silencing detractors while preparing fans for what comes next.
And if history is to be believed, Bad Bunny’s pristine Instagram won’t stay empty for long.
