Beast Holdings, the business entity linked to YouTube personality Jimmy “MrBeast” Donaldson, has filed a U.S. trademark application for “MrBeast Financial,” with language suggesting a possible push into crypto.
The app includes services such as cryptocurrency payment processing, cryptocurrency exchange, and trading through decentralized exchanges (DEX).
The filing also mentions downloadable software and Software-as-a-Service (SaaS) tools for financial services management, including crypto-related features.
While MrBeast, the richest YouTuber, is best known for his viral stunts and philanthropic gifts, the filing hints at more ambitious projects in fintech and Web3.
If developed, the “MrBeast Financial” platform could serve as an on-ramp to crypto, targeting the creator’s massive audience. On social media, users believe MrBeast might be planning a cryptocurrency exchange or cryptocurrency-related neobank.
The application is still in its early stages and has not yet been assigned to an examiner. It is important to emphasize that trademark registrations do not guarantee the launch of products.
Still, given its huge following, such a move could bring crypto to millions of people.
