Binance.US, the U.S. subsidiary of the world’s largest cryptocurrency exchange, has named Stephen Gregory as CEO, installing a compliance-focused executive at the helm at a time when competition among U.S. cryptocurrency trading platforms is accelerating.
Gregory replaced Norman Reed on March 9, the company said in a statement shared with CoinDesk. He was previously US CEO of digital assets platform Currency.com, where he led the company through its 2025 acquisition by CXNEST. He also held senior compliance roles at crypto exchanges Gemini (GEMI) and CEX.io.
The change in leadership comes as the US crypto exchange landscape evolves. In recent months, trading platforms have rushed to expand beyond digital assets, adding products such as tokenized stocks, prediction markets and traditional stock trading. Some exchanges have also partnered with major U.S. exchanges to explore trading blockchain-based versions of publicly traded stocks.
The appointment puts a legal and regulatory specialist in charge at a time when U.S. oversight of crypto companies remains a central issue for the industry. Reed will remain with the company in an advisory role.
Gregory said the exchange’s brand remains strong and closely linked to the vision of its founder. “The Binance.US brand is extremely powerful,” he told CoinDesk, noting that its owner, Changpeng “CZ” Zhao, has “continually advocated for making the United States the crypto capital of the world.” He said he plans to guide the company into its next phase while building on those foundations. Gregory added that by focusing on innovation for customers, Binance.US is able to take advantage of emerging opportunities and expand access to decentralized finance and a broader “token value ecosystem.”
Binance’s global platform remains by far the largest cryptocurrency exchange in the world. The exchange recorded nearly $10 billion in trading volume over the past 24 hours, more than five times the volume of rival Coinbase (COIN), according to data from CoinGecko.
The company announced plans to expand several areas of its business under Gregory’s leadership. Over the past year, it has introduced products such as Boost, staking services, and a revamped referral program. It plans to expand its “Earn” suite and create new gateways connecting users to decentralized finance and tokenized assets.
