- Bluehost’s servers outperform several premium WordPress hosting competitors
- Company claims latency decreases by 120 milliseconds in key regions
- Google ranking signals reward websites that load faster and respond instantly
Bluehost has introduced a new global data center expansion aimed at reducing latency and improving site performance.
The company says the move will help businesses rank higher on Google.
Known for its long-standing presence in the web hosting industry, Bluehost says the initiative targets entrepreneurs and SMEs looking for faster and more reliable online platforms.
Infrastructure expansion for global reach
The expansion includes seven major locations across Europe, Asia and South America, including Frankfurt, Mumbai, São Paulo, Paris, Sydney, London and Madrid.
According to Bluehost, this infrastructure update physically brings servers closer to users, improving load times and reliability.
Such improvements could benefit small business web hosting by reducing delays when browsing or paying.
The company claims its new infrastructure can reduce latency by up to 120 milliseconds and deliver page load speeds two to three times faster than the industry average.
Benchmark tests cited by Bluehost reportedly showed that its WordPress-hosted pages loaded up to 3.8 times faster than those hosted by some premium competitors in regions like Europe and Asia.
Bluehost highlights that website speed plays a measurable role in user engagement and conversion.
He refers to the study Milliseconds make millions by Deloitte and Google, who found that a 0.1 second speed improvement could lead to higher conversion rates and lower bounce rates.
The company pairs this with Google’s recommendation that pages load in 2.5 seconds for main content and 200 milliseconds for user interactions.
However, while performance can contribute to better rankings, Google’s algorithms take into account many other factors such as content quality, accessibility, and mobile responsiveness.
Faster hosting may reduce abandonment rates, but it does not guarantee improved visibility or rankings.
Bluehost’s new hosting architecture would include region-specific replication and localized failover to maintain 99.99% uptime and disaster recovery capabilities.
He describes the platform as “enterprise grade” but accessible to smaller brands that lack the resources of larger companies.
Despite these claims, the competitive web hosting market already offers similar low-latency solutions and free web hosting for startups with limited budgets.
Bluehost’s offering may appeal to businesses that need small business web hosting with global reach, but its practical benefits will depend on consistently delivering the promised speed and reliability.
“Our data center expansion reflects our belief that world-class web and commerce experiences should be fast, reliable, secure and accessible to everyone. We have built an enterprise-grade digital foundation accessible to SMBs,” said Sachin Puri, CEO of Bluehost Group.
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