Boise State star Ashton Jeanty becomes underwear model with new partnership

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There are many ways college football fans could describe Boise State running back Ashton Jeanty.

He was a Heisman Trophy finalist, Maxwell Award winner, Doak Walker Award winner and a unanimous All-American selection. But ahead of the NFL Draft, fans may also describe him as an underwear model.

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Ashton Jeanty poses for SAXX. (SAXX)

Jeanty partnered with SAXX last month to promote the men’s underwear line, billed as comfortable underwear for every part of the male body. He told PK Press Club Digital that he never imagined in his wildest dreams that he would be an underwear model.

“I didn’t think so, but, you know, things just have a way of happening, and that’s kind of how it was,” he explained. “You know, good-looking guy, great running back, they want you to model great underwear, so it happened. I’m glad it did. It kind of took me off the path beaten.”

Jeanty said it was Las Vegas Raiders defensive end Maxx Crosby who chose him to be part of the SAXX brand, and he said the partnership itself made sense to him.

Ashton Jeanty poses for SAXX. (SAXX)

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“Just being a game-changing player on the field, you have to have game-changing underwear to rock,” he said. “I thought it was a perfect collaboration. The design, the comfort, all that kind of stuff, it was a great partnership with them.”

Jeanty ran for 2,601 yards and 29 touchdowns in his final season with Boise State, nearly eclipsing Barry Sanders’ single-season rushing record.

Boise State won the Mountain West Conference title and earned a bye to the College Football Playoff quarterfinals. The Broncos lost to Penn State.

Boise State running back Ashton Jeanty (2) in the first half of an NCAA college football game, Saturday, Nov. 23, 2024, in Laramie, Wyo. (AP Photo/David Zalubowski)

Jeanty declared for the NFL draft earlier this month. He is expected to be the top running back selected.

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