Brett Favre laments society’s clickbait culture

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NFL legend Brett Favre lamented in a recent podcast episode the culture of instant gratification that has been created in society as a result of the social media era.

Favre and co-host David Kano spoke on “4th and Favre” about the lack of loyalty in college sports with the advent of name, image and likeness agreements and the transfer portal, coupled with coaches leaving schools without consequences.

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Green Bay Packers quarterback Brett Favre warms up before the game against the St. Louis Rams at the Edward Jones Dome in St. Louis, Missouri, December 16, 2007. (Denny Medley/USA Today Sports)

Kano compared what he thought was happening in college sports to the state of society.

“I think it’s more a matter of opinion – what you’re exposed to. There are people who don’t watch YouTube. There are people who don’t have TikTok. I’m one of those,” Favre said in response. “Again, it’s a matter of opinion. But I think right now in this world, or in this country, what matters is how many clicks you can get right away. Like, what can I do to get the most followers? It’s kind of like what we just talked about.

Green Bay Packers quarterback Brett Favre gives the signal against the Oakland Raiders at Lambeau Field on December 9, 2007. (Jeff Hanisch/USA Today Sports)

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“It is what it is. It’s more about how much popularity I can get instantly than really quality content. It’s the Wild West at its best right now.”

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The Green Bay Packers legend said the lack of loyalty in college sports is “the sign of the times right now.” He added that college athletics is about “how successful you can be now as a player or as a coach and move on to bigger and better things.”

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