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Brett Favre believes there has been a shift in the NFL’s engagement strategy.
The Pro Football Hall of Famer discussed the issue during an appearance on Tomi Lahren’s OutKick show earlier this week, in which Lahren said she thinks the NFL has changed its approach in how it attracts fans “somewhere around Colin Kaepernick.”
It was a sentiment Favre agreed with.
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Green Bay Packers quarterback (4) Brett Favre warms up before playing against the Detroit Lions at Ford Field. (Tom Szczerbowski/USA TODAY Sports)
“I think there’s probably some truth to that. Why that changed, I really don’t know,” Favre said. “Because I think your general football audience is people like you and me. Maybe they love football, or maybe they’re a casual fair-weather fan, but it’s the biggest show in town. So you watch it, you know, you watch the halftime show and who sang the national anthem. You know, it’s been like that for a long time.
“But you’re right, you know, over the last 10 years, maybe a little bit more, there’s been a slight change. For whatever reason, I have no idea, because you want to please your real fans. And it doesn’t seem like that’s the case anymore.”
Green Bay Packers quarterback (4) Brett Favre is interviewed after beating the Detroit Lions. (Tom Szczerbowski/USA TODAY Sports)
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Conservative fans were put off by the decision to have Bad Bunny perform during the Super Bowl halftime show – he was widely criticized for having almost his entire performance in Spanish.
President Donald Trump called it “one of the worst” halftime shows ever.
“This ‘Show’ is just a ‘slap in the face’ to our country, which sets new standards and records every day – including the best stock market and 401(k) in history! There is nothing inspiring about this mess of a show and halftime show, it will get great reviews from the fake media because they have no idea what is going on in the REAL WORLD,” Trump wrote on Truth Social shortly after the show.
Bad Bunny performs during halftime of the NFL Super Bowl LX football game between the New England Patriots and the Seattle Seahawks at Levi’s Stadium in Santa Clara, California on February 8, 2026. (AP Photo/Julio Cortés)
The broadcast was the fourth most-watched of all time, but NFL ratings continue to soar. NFL games accounted for 92 of the 100 most-watched TV broadcasts throughout 2025.
