Business clients, mainly small and medium -sized businesses, represent between 10% and 15% of all assets in custody on Mercadoin Mercadoin, Brazil’s largest crypto exchange, according to Daniel Cunha, head of business development.
“These companies are moving just over 10% of their assets at any time,” Cunha told Coindesk during an interview at the DAC 2025 conference. “They are there to hold, not trade.”
Companies mainly use bitcoin to protect their cash reserves against global volatility, he said, citing an increasing concern about inflation, the devaluation of frames and geopolitical instability.
The trend has increased when companies like Strategy (MSTR) began to adopt Bitcoin as a business treasury intake. The strategy now contains 639,835 BTC, making it the largest world holder in cryptocurrency. The listed companies on the stock market, as a whole, have more than a million BTC, but the range of small and medium -sized enterprises is not known.
Cunha did not reveal the exact figures that these companies held on Mercado Bitcoin. Brazil has an adoption story of cryptocurrency, ranking fifth in the world adoption of the cryptography of Chainalysy, but it has only one company listed on BTC, Méliuz. Oranjebtc should soon register on the Brazil Bra stock market to become the largest holder of the country’s cryptocurrency listed in the country with $ 400 million in cash.
Cunha said that these companies do not continue the performance or do not experience altcoins, but rather focus on the BTC and stablecoins like the USDT and the USDC to manage their treasury bills. These assets serve conservative and species management purposes rather than speculative documents.
The increase in institutional activity also has a side effect: this reduces the overall volatility of cryptographic markets, said Cunha. This makes Bitcoin a more attractive option for treasurers, even as a company segment in Brazil is starting to adopt Crypto.
“The big guys of Faria Lima? They are on the sidelines,” he said, referring to the financial district of the largest city in Brazil, São Paulo, often compared to Wall Street. “They haven’t moved yet. Everything is waiting to happen. “
