- The new terms of Capcut, let it use your face and your voice in the ads without paying you
- Download on Capcut now means renouncing control of your content forever, even unpublished clips
- The use of Capcut means that you automatically accept the new terms
Capcut, largely presented as the best free video editors by creators and marketing specialists for its powerful publishing features, has discreetly brought a major change to its service conditions which should worry users around the world.
This change means that users will put the rights, not only to their images, but also to their face, their voice and their creative efforts – all without compensation.
This has triggered concerns without surprise, the criticisms warning the move effectively make perpetual control of your content on the platform.
Your content will become their permanent property
“CAPCUT now includes a broad language granting them a global license, free of rights, sublick and transferable to use, reproduce, distribute, modify, adapt, make publicly and create works derived from your content,” explains Claudia Sandino, director of Omnivore.
Revised conditions do not only apply to public publications; The company also claims rights to the content generated by users, including voice, face and resemblance, whether video is published or not.
“If you download a video of yourself, or even just a voiceover, they can legally use it in an ad or other media without notifying or compensating for you,” warns Sandino.
More disturbing is the “perpetual” nature of this license; CAPCUT retains rights even after a user deletes their account, as Sandino notes: “CAPCUT goes further than most by claiming the rights of use on the content that creators often imply private or controlled”.
For a tool often considered by many as the best video editing application, these terms disagree with what users expect from creative software.
The legal position of these terms remains clear for many – although the creators technically have their resemblance and their voice by virtue of the laws on advertising rights, the application becomes difficult once a user accepts these radical terms.
“Most creators do not know that downloading a clip, even a project, could legally renounce their rights,” warns Sandino.
The fact that there is no deactivation still complicates the situation for professionals using CAPCUT for commercial or customer work.
CAPCUT users currently have limited options, and anyone uses it accepts the default terms, so some may want to go to platforms more suited to creators like Adobe Premiere Or Davinci Resolve.
Capcut, owned by Bytedance and often grouped with contenders for the best video editing software, is now likely to alienate its user base by going from a tool to a distribution engine.
Ethically, companies like Capcut should disclose terms in clear language, offer disabled and compensate for creators when their content is monetized.
“Using their work without consent or payment is not only contrary to ethics is the exploitation … This affects the future of creative property as a whole,” added Sandino.
Via hellopartner
