CNN has named prediction market operator Kalshi as its official data partner, giving the network access to real-time probabilities on political, cultural and economic events as interest in market-based forecasts increases in US media.
The collaboration, announced Tuesday US time, will integrate Kalshi’s data into CNN’s programming and editorial feeds. The network plans to integrate Kalshi’s forecasts into on-air analysis and introduce a live ticker that displays the latest market implied odds during segments that use the data.
The CNN integration will be led by Harry Enten, the network’s chief data analyst, who specializes in polling and probability reporting. According to Kalshi, Enten will incorporate market probabilities into its coverage as an additional data point to assess the likelihood of political or cultural developments.
The deal also gives CNN’s editorial, data and production teams access to Kalshi’s real-time feeds, which the network says will support chart generation, provide context for reporting and facilitate story development around evolving expectations in American politics and other major news cycles.
Kalshi recently closed a $1 billion funding round, which values the precision market at $11 billion.
