Earlier this month, NPR has executed a title: “Why there is so much excitement around a cryptocurrency called Stablecoin.”
If you want to understand where Crypto is located with Legacy Media in 2025, start. The part was a basic introduction to a decade old innovation that settles nearly 27 dollars per year, exceeding the combined annual transaction volume of Visa and Mastercard. Stablecoins are not new, and the carelessness of the media about them is not either. It was the most recent evidence that in the eyes of the inherited media, the crypto remains suspended in a state of perpetual novelty.
The gap between the performance of the crypto market and the stories told about this reveals a deeper failure of communications. He maintains the public in ignorance of transformative advances in an industry of 4 dollars.
Today, Bitcoin has increased by more than 110% year-old. The FNB Bitcoin classified by the United States has attracted more than $ 50 billion in net entries, marking one of the most successful launches in history. The global adoption of cryptography exceeded 600 million users, countries like Turkey, Argentina and water reporting that almost one in three adults has a crypto.
Consumer products also take off. The decentralized prediction market has experienced more than $ 100 million in volume on the US elections of 2024 alone and is on the right track for an evaluation of a billion dollars. Under the surface, chain rails quietly feed a new global financial infrastructure.
However, consumer media stories failed to follow. According to a perception report, while Bitcoin published performances recorded in the second quarter of 2024, the Wall Street Journal published only two articles on Bitcoin and Crypto. The Financial Times and the New York Times, respectively, only managed eleven, against 141 by CNBC and 65 by Barron’s.
This lack of coverage in the main financial points means that one of the most important financial and technological innovations of our time is not to reach investors, decision -makers and the public.
The gap between market signals and crypto coverage is an existential responsibility and has disastrous political, regulatory and cultural consequences. For many Americans, crypto is always a show – considered volatile, non -serious and unworthy of confidence. The legislation is based as much on perception as on the principle. The markets react as much to the stories as the figures, and the voters form opinions thanks to titles.
It is not only a brand problem, but a structural problem anchored in the way Bitcoin and Crypto have left the world to tell its story – and often, make it wrong. The industry has not only lost public confidence during the last cycle. He lost the plot. By continuing the mass call, the industry opted for the show on the substance: with names of name of stages, advertisements of the Super Bowl and celebrity campaigns. He borrowed legitimacy, rather than cultivating his. When FTX, Blockfi and Celsius imploded, the public had no coherent history on which to fall back.
Today, Bitcoin’s success is based on real market signals – not projections, ideals or hypotheses. The data show that crypto is flourishing. Like any serious asset class, its credibility is proven by the figures. The role of cryptographic communications is not now to run a story, but to use and interpret the one that the market is already told.
The obstacles to lighter coverage are persistent. Stories highlighting the pieces of “presidential” memes have thrown technology as a political toy. The involvement of Bitcoin and Crypto in the 2024 elections also incorporated it into the Wars of Partisan Culture and threw it as a subject of partisan discussion with the consumer media.
As the Internet, Bitcoin has no ideology or a political. Its origins have proposed a system built not on confidence, but on mathematics, code and consensus. He emerged a post-finate crisis, when confidence in central institutions has been shaken but intact. Little by little, the 2016 elections, the pandemic and accelerated on the inequalities of in -depth wealth of public skepticism. In this erosion, Bitcoin proposed an alternative: a system constructed not on confidence but on the values of the Internet and the modern ideals of self -determination, global access and direct property.
The crypto is established and legitimate to tell its own story. He does not need a more brand or flash change. He needs facts based on what the market has already been true.
It will not be the work of a single campaign or a single stakeholder. This requires long and dedicated work of narrative management by manufacturers, users and communicators who can own and execute to tell our own stories.
If we don’t, the others will do it. And they will continue to be wrong.
