NASCAR mourns Greg Biffle after plane crash that kills 7
PK Press Club correspondent Jonathan Serrie reports from North Carolina that a Cessna 550 crashed near Statesville Regional Airport, killing former NASCAR driver Greg Biffle, his wife Cristina, their two children and three others.
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As Ram returns to the NASCAR Craftsman Truck Series this year with the Kaulig Racing team, they are filling out one of their five trucks in a one-of-a-kind way.
And to do that, they’re getting help from UFC CEO Dana White.
In partnership with Thrill Sports Productions, Ram launches “Race For The Seat,” a new reality competition series featuring 15 aspiring drivers for the chance of a lifetime: winning a spot in the Kaulig Racing team’s Ram 1500 race trucks for the 2026 season.
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Dana White walks with Matt Kaulig for the series “Race For The Seat” (Kaulig Racing)
Racing fans will watch eight action-packed episodes where competitors not only compete on iconic tracks including Virginia International Raceway and South Boston Speedway, but also showcase their talents.
“Ram is an iconic American brand and I’m thrilled to partner with them on their new reality series, Race for the seat”, White said in an official statement. “This reality show is all about finding promising drivers and giving them a massive platform. The best always rise to the top in this type of competition. We’re going to find the next generation of superstars for the NASCAR truck series.”
White knows a thing or two about competitive reality series, with UFC’s “The Ultimate Fighter” being a huge hit in the world of mixed martial arts.
KAULIG RACING AND RAM UNVEIL UNIQUE FREE AGENT PROGRAM FOR 2026 NASCAR TRUCK SERIES
And just like this show, White, Ram CEO Tim Kuniskis and Kaulig Racing team owner Matt Kaulig will be as unfiltered as possible with their behind-the-scenes comments. This will be a real insight into what it takes for a driver to make a team, as well as an ownership perspective on what to look for in the perfect driver.
“Race for the seat “This is a great opportunity for the next generation of drivers to show what they’ve got,” Kaulig said in a statement. “Working with Ram to bring this show to life allows us to think differently, push the boundaries and give these talented drivers a platform they wouldn’t normally have.” I can’t wait to see who wins the seat and joins us on the trail. »
Kuniskis added: “We promised that Ram would approach NASCAR differently – and Race for the seat is proof of this. Sometimes raw talent isn’t enough. Many successful careers begin with an opportunity, a stroke of luck – or in my case, a good old fashioned kick in the a-. »
Dana White walks with Matt Kaulig for the series “Race For The Seat” (Kaulig Racing)
The winner of the reality show will be the fifth and final driver for the Kaulig Racing team, which already has Brenden “Butterbean” Queen, Daniel Dye and Justin Haley on board for 2026.
The fourth driver is also an original idea, and it was announced in November 2025 that a unique free agent program for Kaulig Racing’s No. 25 Ram truck would be implemented to allow “the flexibility to attract talent while keeping fans on their toes.”
There will be a mix of drivers from various racing backgrounds looking to make their mark with the free agent program just as much as with the reality series.
The show will premiere in the United States on FOX on January 25 at 12 p.m. ET, with new episodes streaming for free worldwide on Ram’s official YouTube channel for the show from January 26 to February. 6.
Ram announced in August 2025 that Kaulig Racing would be its flagship factory team as it made a long-awaited return to NASCAR.
15 aspiring Kaulig Racing drivers for “Race For The Seat” pose alongside Dana White, Tim Kuniskis and Matt Kaulig (Kaulig Racing)
Kaulig told PK Press Club Digital in August, when the partnership with Ram was announced, that it was a “union of shared values.” He said his role as team owner is to think differently from others in NASCAR while helping Ram re-establish himself in the sport.
“Joining forces as the flagship team for Ram’s return to NASCAR is both an honor and a responsibility,” Kaulig said at the time. “Together, we are ready to set a new standard on race day and in the impact we make off the track.”
