- Disney Plus lost 700.00 subscribers in the last quarter
- This is the first time that the Service has published a decrease in quarterly subscribers
- But the service makes more income than ever
Disney Plus has lost 700,000 users since September 28, 2024, probably due to price increases and its repression of password sharing, but I have bad news for you: that will not prevent Disney from raising the price. In fact, Disney tactics were a complete success.
At first, it does not look like a Disney victory; After all, it would mark the first time that he has published a drop in quarterly subscribers since the launch of the Disney Plus platform. But this negative step is not significant when you enter the figures.
First, the platform is now at 124.6 million users, compared to 125.3 million, therefore 700,000 represent just over 0.5% of users who leave between its quarterly reports. Meanwhile, these price increases – who saw Disney Plus with ads going from $ 7.99 to $ 9.99 and the level without advertising ranging to $ 15.99 compared to $ 13.99 – Represent an increase From 25% and 14%, respectively, for each level, therefore the remaining subscribers more than covering the cost of those who leave.
But the real kicker for people hoping that we could somehow convince Disney, Netflix and the rest that the prices and repression of password sharing are a bad idea is as follows: by looking for this article, I noticed Whether the drop in Disney subscribers came from international Disney Plus users and users – not those in the United States or Canada where these significant price increases occurred. In fact, figures from the United States and Disney Canada more increased by 800,000 in the last quarter despite the hike.
Thus, according to the report on Disney’s results, the United States and Canada, Disney Plus has increased from an average of $ 431.2 million per month to $ 453.83 million, and overall, It increased from $ 902.16 million to $ 940.73 million per month.
All this to say, as strong as we all want to hate price increases and not being able to share our passwords for free, companies are encouraged to continue doing it because, financially, it is a clearly successful strategy. So, even if Disney should lose even more subscribers by its next quarterly report, do not expect it to change course so early – and as much as I hate saying, expect 2025 to include a lot More price increases in the best streaming services and more repression of password sharing too.
