- Google.com shows a contextual window to promote chromebooks
- It is intended for owners of Windows 10 laptops while the support ends for this operating system
- The pop-up directs curious people to a chromebook Plus gate, but Google sails near the wind with part of the marketing used here
Google takes advantage of the fact that Microsoft is about to end Windows 10 support by displaying a pop-up announcing the forces of ChromeBooks, in the hope that people will jump the ship rather than go to a new Windows 11 laptop.
Windows spotted the ad that appeared when the technological site visited the Google.com search page.
Google’s contextual window can be read as follows: “It’s time for a new laptop? Get Chromebook Plus. With safety fixes for Windows 10 ending in October, go to the laptop that has never had viruses.”
Yes, the claws are indeed released, and although it is not a suggestion that Windows laptops are subject to viruses, it is clearly an index in this direction – and certainly an argument that Chromeos has better security.
Windows the last tells us that if you click on the “Learn more” button in the contextual window, you will be directed to the Google Switch to Chrome ” Portal, a website that sells the benefits of the Chromebook Plus models (plus shooting the laptops of Google).
Analysis: horses for lessons
What is really interesting here is the video that plays on the Chromebook site during your first visit.
It shows a generic laptop (see screenshot above) which is not explicitly a Windows laptop in any way, but it has a revealing background “ Microsoft Blue ”, and therefore again, the index is quite clear-especially as one of the pop-ups that appears on the display of Google.com is a virus detected by a virus, Announcement on Google.com. Another contextual window then shows a “system error” that occurs before the laptop screen sparkles, then dies.
The biggest index on where Google targets this video video is the circle of rotation (of destiny) which is shown (for ages) when the laptop appears for the first time – which is a Windows thing. And, as mentioned, since it all comes after clicking on a link on the abandonment of Windows 10, well, you can draw your own conclusion.
So, it seems rather below the Google belt, even if the ChromeBooks have their clear merits – one of which is a very tight level of safety. Although it is hardly just to vaguely involve Windows 11 falls and is a sprawl on this front (this is not the case).
A Chromebook could indeed be a convincing choice for those looking for a more rationalized way to work with a laptop. Google laptops have simplicity on their side – and affordability (although Chromebook models are certainly more premium efforts) – but you make a number of compromises compared to the Microsoft operating system.
I will not enter into a complete comparison of the relative merits of Windows 11 laptops and chromebooks – we have a deepened explanator on this subject, if you want to advance in weeds. The truth is that they are very different operating systems, but what Google does not touch is that those who want to give Windows 11 a breach – or cannot upgrade because of not meeting the requirements of its system – may be more likely to gravitate to Linux than Chromeos. Especially since you can find Linux distributions that are designed to be windows and offer a newcomer on the Microsoft side of the fence a warmer welcome as such.
There is another important point that Google fails to mention, namely that those who execute a Windows 10 laptop can get another year of support for free, taking their laptop until October 2026. There is no precipitation to make a decision yet, and Google therefore neglects to underline it.
Everything is just in marketing and public relations, right? And to be fair, all the technology giants engage in this type of style of promotion to the line of the line for their devices, software or services.
I don’t know how much this ChromeBook’s contextual window is, but I don’t see it on Google.com on my Windows 10 PC. I assume that Windows last was running a Windows 10 system when the technological site saw the Google ad, although it is not clear. It is likely that this is a targeted movement that is shown to certain Windows 10 users by Google – perhaps limited for the moment.
