- Google Flow is a new tool for filmmakers to exploit the power of generative AI
- Flow uses several Google AI models to create scenes and cinematographic characters from text prompts
- This could open a more creative films for people without Hollywood budgets
Google clearly wants to inject artificial intelligence into more creative tools, as evidenced by the introduction of the flow to Google I / O 2025 today.
Flow is the new “ ia cinema tool ‘that uses Google AI models, such as Veo, Imagen and Gemini to help creative types explore narration ideas in movies and videos without having to be released and movies of movies and film scenes or sketch a lot of storyboard scenes.
Indeed, an extension of the Google Labs Videofx experimental tool launched last year, Flow allows users to add text prompts in natural and daily language to create scenes, such as “astronauts will come out of the museum on a bridge”, and AI technology behind the flow will create such a scene.
Flow allows filmmakers to bring their own assets, from which characters and other images can be created. Once a subject or a scene is created, it can be integrated into clips and scenes in a consistent way with the video or the film as a whole.
There are other controls beyond the creation of active ingredients and scenes, with a flow offering direct handling of camera angles, perspectives and movements, easy scene modification to refine functionalities or widen a photo to include more action – this seems to work as easily than a culture tool – and offers the possibility of managing all the “ ingredients ” and proximity for the flow.
The flow will be available for Google Al Pro and Google Al Ultra Plans subscribers in the United States, with more countries that should have access to IA cinema soon.
Films made by AI?
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Seeing flow videos in action, it seems that it is a powerful tool that puts an idea in a visual form and with surprising realism. Propelled by invites in natural language means that budding filmmakers can create plans and sciences that have in the past require dedicated sets or at least skilful work.
Indeed, the flow could be one of these AI tools which opens the world of cinema to a wider range of creatives, or at least give more powerful creative tools to give life to their ideas.
However, this raises the question of whether the flow would be used to create narrative ideas which would then be introduced into money life via physical sets, actors and dedicated CGI cinema. Or if the flow will be used to create whole films with AI, effectively allowing directors to be the only film producers and to bypass the need for actors, cameras and the richness of the crew which is an integral part of the production of traditional films.
As such, tools fueled by AI and Flow could breathe new life into the world of cinema that could affirm has been a little outdated, at least on the commercial side of the great production, and at the same time disturb the roles and the work required in the film industry.
