Eric, Barron, and Donald Trump Jr.’s entry into crypto came not through building technology or financial infrastructure, but by leveraging the Trump name through branding, promotion, and political influence.
This feature is part of CoinDesk 2025 Most Influential List.
As a result, the brothers – the three sons of US President Donald Trump – likely profited significantly from various crypto-related businesses, including a Trump-linked project that launched several family-branded memecoins and reportedly generated over $400 million in revenue from token sales and transaction fees.
Barron, Trump’s youngest son, is the co-founder and supposed “DeFi visionary” behind WLFI. The 19-year-old student’s net worth is said to hover around $150 million thanks to his stake in the family business.
His older brothers Eric and Don Jr. also became co-owners of American Bitcoin (ABTC), a crypto mining company spun off from Hut 8 Corp earlier this year, after acquiring a 20% stake in the company. Eric Trump has played a visible role in American Bitcoin, appearing at public events (including CoinDesk’s Consensus conference) and speaking on behalf of the company, which appears to be his primary focus in the crypto industry at present.
Together, these companies have positioned the Trump brothers more as brand ambassadors than builders in the crypto space. By capitalizing on their name recognition and political alignment, they have carved out a profitable niche for themselves without directly developing blockchain technology or financial products.
