Dyson just revealed two new special edition colors for its popular styling tools, and I think I’m in love. They’re called ‘Jasper Plum’ and ‘Red Velvet & Gold’ and will be available across the entire hair care range, including the Airwrap id multi-styler, Supersonic dryer and Airstrait wet straight styler.
While I don’t hate the current purple-orange or turquoise options, they have more of a “kids TV presenter” energy than I would ideally want in a hair care tool that costs over $400/ £350. These new options have a much more luxurious feel that matches the high price and are perfect for an adult vanity table. I’ve been eyeing an Airwrap for a while, and maybe this is what will make me take the plunge.
The Jasper Plum colorway will be available to purchase directly from Dyson UK from today (January 22), with Red Velvet and Gold options joining at the end of February. There are no details yet on other territories, although a Dyson spokesperson told us the new tools “will be available at a later date” in the US and Australia.
Dyson says the new color options are “carefully designed to celebrate love, individuality and the small but powerful moments of self-care.” The Jasper Plum option, which combines purple and plum with powder pink details, symbolizes “strength and self-discovery.” The Red Velvet & Gold model “embodies sophistication and modern beauty.”
I didn’t understand all of this right away, but the new colors certainly look very nice. And the Red Velvet version is inspired by the current obsession with burgundy that is sweeping the fashion world.
We consistently rank Dyson’s hair styling gadgets among the best hair dryers and styling tools you can buy. After making a name for itself in vacuum cleaners and fans, the brand rose to prominence in the beauty market with its Supersonic hair dryer, which reinvented the shape of the traditional hair dryer to make it more streamlined and put weight in the handle to make it easier to control. The current version – Dyson Supersonic Nural – adds smart features to streamline the styling process.
This was followed by the Dyson Airwrap, an innovative gadget that harnesses the Coanda effect to shape hair into curls without the extreme heat of traditional curling irons. More recently, the Dyson Airstrait – which again eliminates the temperature extremes of regular hair straighteners and instead uses concentrated blades of air to straighten your hair – has gained popularity. All of these options are available in the new colors.
