Elon Musk’s social media platform X has hired a new head of design with deep roots in crypto product development, as the platform continues to expand into payments and financial services.
Benji Taylor said in a Wednesday post that he now leads the design of X as part of its ties to xAI and SpaceX.
Taylor founded Los Feliz Engineering, the team behind standalone crypto wallet Family. Aave Labs, the development company behind the $42 billion decentralized lender Aave, acquired the company in 2023, after which Taylor served as chief product officer until October 2025. Most recently, he was head of design at Base, the Ethereum-based blockchain network built by crypto exchange Coinbase (COIN).
Nikita Bier, head of Product
The hire adds a designer with hands-on crypto experience at a time when X has telegraphed its intention to roll out features to support payments and broader financial features on the platform.
Earlier this month, Musk said X Money is expected to launch in April, offering peer-to-peer transactions, bank deposits, debit card and cash back in more than 40 US states. It was also proposed to pay a 6% return on balances.
However, at the time, there was no mention of blockchain or crypto element in X Money.
