- Musk Announces “Macrohard” to Connect xAI’s Software Vision to Outsourced Manufacturing
- Project merges AI platform development with Apple-style design and Microsoft-style licensing
- Macrohard will expand xAI’s reach beyond AI models to broader computing platforms
Elon Musk “hilariously” announced an ambitious new software and platform project called “Macrohard”.
In an article on X, Musk described the plan, which will be housed within his AI company xAI, as having “profound impact on an immense scale.”
But what is Macrohard? It is essentially an AI-driven project that will develop a range of products manufactured by external partners.
Taking on Microsoft
“Our goal,” Musk said, “is to create a company that can do something other than make physical objects directly, but will be able to do it indirectly, much like Apple asks other companies to make their phones.
News week notes that the project framework indicates a potential challenge to Microsoft’s long-standing platform model.
A commenter on Musk described it as an effort to simulate an entire software company using AI agents, without making physical hardware — much like how Microsoft outsources hardware production.
Rather than creating devices itself, xAI would set standards, license software, and define system requirements for other companies to use.
This approach would align xAI’s ecosystem with Apple’s design-driven model while also reflecting Microsoft’s Windows licensing strategy.
News week adds that so far there haven’t been many external job postings related to Macrohard, suggesting that most of the project’s work will be handled internally by xAI employees and AI agents capable of writing and improving production-quality software.
The infrastructure behind the project will be supported by Colossus, xAI’s supercomputer. The image of the Macrohard logo that Musk shared on X (which you can see at the top of the page) was painted on the roof of the Colossus II supercomputer cluster in Memphis, Tennessee.
Details of the project are scarce at present, but it’s fair to assume that Musk is looking to expand xAI beyond AI models and into broader computing areas.
The @xAI MACROHARD project will have a profound impact on an immense scale 😉 Our goal is to create a company that can do everything except make physical objects directly, but will be able to do it indirectly, much like Apple asks other companies to make their… https://t.co/7mDcBOxFLiOctober 12, 2025
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