VIANT Technology (DSP), an advertising technology company, could unlock significant shareholders’ value by adopting a Bitcoin cash strategy (BTC) according to Eric Semler, president of Semler Scientific (SMLR), the scientific crew manufacturer who also adopted a Bitcoin purchasing policy.
VIANT joins Zoom Communications (Zoom) and Coursera, Inc. (Court) on the list of companies in “Zombie Zone” of Semler who, he says, have unexploited capital and an urgent need to rethink the strategic orientation. None of the previous two has followed his advice.
In an article on X, Semler highlighted the performance of Vant’s shares as a key indicator of investors’ skepticism towards the long -term growth prospects of the company. The shares are down 44% since the IPO in 2021 of the company and fell by 50% in February only.
Despite this, Vant retains a solid financial basis, including 205 million dollars in net cash – approximately 25% of its market capitalization of $ 900 million – and 34 million dollars in cash flow available in 2024, with expectations for regular growth until 2028.
VIANT faces the intensification of the competition of technology giants like Google and Amazon and the commodification of platforms on the request. Chris Vanderhook, one of the three brothers who founded the company, publicly expressed its enthusiasm for decentralized technologies, referring to crypto, blockchain and NFT as a nucleus to a vision of “new open web”.
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