Eric Trump, son of US President Donald Trump and co-founder of the decentralized finance protocol said it is actively working on a building-related real estate tokenization project currently in development.
Teasing the plan in an interview with CoinDesk TV next week, he said the effort could offer fractional ownership to the public, potentially using crypto rails built by World Liberty Financial.
“We’re working on it as it relates to a specific building that I’m doing right now,” Trump said in the interview. “I think it’s going to be absolutely amazing.”
His comments follow Zach Witkoff, another co-founder of WLFI, who launched his plan to bring Trump’s real estate portfolio online during a panel discussion at the Token2049 event in Singapore in early October.
Tokenization refers to the process of transforming traditional assets such as bonds, credit, stocks – or, as in this case – real estate into digital tokens that can be bought, sold and transferred on blockchain rails. It is a model increasingly explored by global banks and asset managers as a way to unlock liquidity and expand investor access to traditionally exclusive asset classes.
Trump suggested in Wednesday’s interview that applying the tokenization model could open up investment opportunities for his family’s global base of supporters. It said it plans to offer micro-shares in “high-profile properties” directly to retail investors, instead of obtaining financing through traditional lenders.
“If I decide to build a hotel in Washington, DC, Dubai or New York, why should I use Deutsche Bank?” he said. “Why can’t I go to the masses?”
He described a model in which investors could contribute as little as $1,000 to gain partial ownership of a building, with added benefits such as hotel perks or exclusive access.
Although details remain scarce, he indicated that the initiative would be integrated with World Liberty Financial and its US dollar stablecoin USD1. World Liberty Financial launched last year with a focus on merging crypto infrastructure with traditional financial services.
The protocol announced plans last month to soon roll out a debit card and retail app, a move that would make the USD1 stablecoin available for daily payments, CoinDesk reported.
The full interview will air on October 21 on the CoinDesk YouTube channel.
Read More: World Liberty Financial’s Trump-Linked Stablecoin Needs Better Attestation Reporting, Says NYDIG
