Digital media company Gamesquare (Game) said it bought Cowboy APE # 5577 from the Robert Leshner Cryptopunk Cryptopunk’s Cryptopunk’s collection of $ 5.15 million.
The company based in Frisco, Texas, described the purchase of a strategic investment, also said that it has added just over $ 10 million in ether (ETH) to its treasure. Leshner, the founder of Compound Labs, an open source protocol for the algorithmic monetary markets on Ethereum, received the privileged actions of the company in payment
Cryptopunks are one of the most early and influential NFT projects. Created in 2017, they inspired a large part of the artistic movement of modern cryptography and created a precedent for digital property on blockchain.
“Gamesquare plans to take advantage of cryptopunks for marketing activations, community construction and potential license opportunities,” said the company in an ad Thursday.
The purchase by the company of 2,742.75 ETH brings its total assets to 12,913.49 ETH, valued at around 48.5 million dollars.
A certain number of companies have unveiled treasury ether strategies in recent months as a means of generating a passive return through the feature of ETH. The most important of them is Sharplink Gaming (SBET), now the largest corporate ether holder, with more than 360,000 ETH.
Companies in the media, entertainment and game sectors like Sharplink and Gamesquare can see a Treasury Strategy as a means of advancing their web3 aspirations by investing in the Ethereum ecosystem and thus making an exhibition in NFT, decentralized finance (DEFI) and more.
The game actions increased to $ 1.44, an intrajournal gain of almost 8%, after the announcement, before retreating. At the time of writing the editorial staff, he exchanged 4.8% at $ 1.33.