- GoDaddy Launches ANS and ANS Registry to Help Businesses Verify Authenticity of AI Agents
- The new launch is designed to eliminate malicious agents and imposted bots in the world of agentic AI.
- AI agents can be verified on the “open web” without plugins
Web hosting giant GoDaddy has unveiled its new Agent Name Service (ANS) in hopes of mastering the complex world of AI agents, saying it has made it “the Internet’s first layer of trust for AI agents” and a new “universal standard.”
GoDaddy says ANS serves as a way to standardize verification and discovery in a world where the volume of AI agents is increasing – it estimates the creation of a billion AI agents over the next three years, amid growing concerns of malicious agents and imposter bots.
The platform works by assigning each AI agent a unique, human-readable name and an identity that can be cryptographically verified.
Verification of AI agents
GoDaddy added that ANS is built on existing Internet infrastructure, including domain names, DNS and PKI certificates. It follows W3C/DID standards and promises to be the only naming service that can be resolved in a browser, without the need for plugins.
“This allows agents to be discovered, verified, and governed across the open web,” the company wrote.
Coinciding with the launch of the ANS open standard, GoDaddy is also introducing the ANS registry to allow users to own a very AI agent domain. “All AI agents registered through the GoDaddy ANS registry get an ANS-verified badge to help users quickly distinguish approved agents from potentially malicious agents,” the announcement states.
Work on ANS began in October 2025, with GoDaddy later opening up the ANS API to allow developers to build and test integrations.
In November 2025, the company also published the ANS standards on GitHub.
Travis Muhlestein, CTO of GoDaddy Product and AI, explained that ANS “provides[es] to responsible manufacturers a clear sign of trust and donation[es] each user a quick way to see who – and what – is behind an AI agent. »
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