- Fujifilm teases a new camera with the slogan “half the waist, double the story”
- Tips on a new digital camera with a framework, possible called X-Half
- Silhouette seems to show an overview of the secondary film
The photo of Fujifilm, the rumor, seems to be one more step of reality. A few weeks after disclosed images gave us our first overview of the “half”, an official teaser has now almost confirmed its existence.
Shared on the Fujifilm Youtube channel on April 22, the 19 -second clip teases the new camera with the slogan “half the waist, twice the story”. This is strongly based on speculation that the model will play on the half-rame format.
The clip does not confirm a launch date or a name for the new model. He simply says “see you soon”, suggesting that we will not have long wait to find out more.
The video also gives us a silhouette of the camera, which seems to be consistent with the images that circulated online earlier in April. The dark overview shows a camera that winds the retro design language channeled by other Fujifilm models, including a textured control dial and a circular viewfinder.
Another detail of the teaser has fueled new speculations: a Blue provia logo on the left side of the camera, under the viewfinder. This is where the cartridge window would traditionally be positioned on a movie camera. So what does that mean for the half X?
A simulation window
To watch
The half-ram format comes from analog photography. It traditionally refers to a camera which can capture two vertical exhibitions on a single frame of 35 mm film, allowing you to obtain twice the number of fixed images from a roller. It is also a natural adjustment for today’s content creators, producing portrait images that are easily shared on social networks.
New movie cameras such as the Pentax 17 and Kodak Ektar H35 have helped the half-frame format in popularity in recent years. The question is how Fujifilm’s new camera is linked to this revival.
As we pointed out earlier this month, online sources suggest that half-X will be a modern vision of the half-trame format, combining the convenience of digital technology with the charm of analog. It is a familiar recipe in Fujifilm, as we see in models like the virally popular X100Vi.
The disclosed specifications suggest that the half X will continue this trend, with a vintage design with a dial in manual exposure and an optical viewfinder. Fuji Rumors also pointed out that the new camera will have a vertical LCD screen on the back, to help compose photos.
Fuji Rumers also hypothesized that the half XF will have a 1 inch sensor. It is not clear if it will be oriented vertically or horizontally, but many think that it will allow users to create “diptych” images, combining two photos side by side in a setting. The Teaser clip adds weight to that, with the line “twice the story”.
Where will the film come to this story? As above, the trailer shows a Blue Provia banner at the back at the back to the left of the camera. Provia is a type of 35 mm film that was made by Fujifilm. It is also one of the many film simulation recipes available on recent Fujifilm cameras, which digitally imitate the appearance of the classic film.
Some analog cameras had a cartridge window that showed the roller mounted inside. As many commentators have suggested online, this could be imitated by a secondary LCD screen on the half X. This is something we have seen before: the X-Pro 3 had a mini display on the rear panel that could show the selected film simulation.
A film preview screen would certainly adapt to the mixture of half of the analog and digital, putting a contemporary touch on a characteristic of 35 mm cameras design. This could also be a divider. As with X-Pro 3, nostalgic frills can be considered gadgets by purists. Again, the half X is not necessarily targeted on a purist audience.
We will only do how the Fujifilm half-rame camera is presented when complete specifications and prices are confirmed. I hope we don’t have to wait too long to find out.
