- Sony has registered the “True RGB” trademark for televisions in Japan and Canada
- Sony expected to launch mini-RGB LED TVs in early 2026
- It will also join models from TCL, Hisense, Samsung and a secret LG TV.
Sony’s preparations to launch its RGB LED TVs have taken a big step forward: they now appear to have a name. It’s likely they’ll appear under a “True RGB” banner. This is according to the Walkman Blog, which spotted Sony trademarking the phrase in Japan and Canada for “LED displays, televisions and televisions.”
We’ve been following RGB LED TVs with great interest for some time now, and Sony presented its take on the technology much earlier this year, describing it as a “2026 technology.”
We recently re-examined Sony’s RGB LED TV and interviewed Sony executives about the technology. They were cagey about the exact launch date, but didn’t explicitly rule out an appearance at CES 2026 in January.
What’s so great about RGB LED TVs?
The big advantage here is brightness and accuracy: RGB LED TVs are much brighter than regular OLEDs and require less color filtering than other types of LED TVs, with less light passing from bright areas to dark areas.
They’re great for daytime viewing and can be considerably more energy efficient than some other types of TVs, and Sony told us the technology is also very scalable.
“OLED has been on the market for many years now, and it’s still stuck at 97 inches, and 97 inches is still very, very expensive compared to 83 or 77 inches,” Sony told us. “So scalability will also be one of the advantages when it comes to RGB LEDs.” Sony even suggests that experienced users with high-end projectors will be tempted by this technology.
2026 looks to be the year of RGB LED TVs, with new models launching in a range of sizes to target both affordable and very premium price points. Hisense is launching a range of extremely competitively priced 55- to 100-inch models as well as its 116-inch monster 116UX, which had an introductory price of $24,999 / AU$39,999 / €28,999 (around £25,000).
TCL also makes RGB LED TVs and is announcing two next-generation models in September 2025, the Q9M and Q10M Ultra. The Q9M RGB TV is the more affordable of the pair, with pricing starting at 7,999 yuan (around $1,150 / £830 / AU$1,700) for the 65-inch version.
These TVs are currently exclusive to the Chinese market, but we expect US availability to be announced at CES, and then the UK and Europe shortly after.
Samsung has announced its first micro-RGB TV, a 115-inch model with a price tag of around $32,000 / £24,000 / €28,000 / AU$49,750; it’s currently available in South Korea, but Samsung has confirmed that it will come to the United States next.
Some companies haven’t officially announced anything, but still revealed some of their RGB projects: In November, LG announced that it had won an innovation award at CES for a mysterious new TV: a “high-end LCD TV with Micro RGB technology.”
We’re very impressed with what we’ve seen from micro-RGB and mini-RGB LED TVs, and it’s also impressive to see how quickly the new technology has entered production. Although micro-RGB remains incredibly expensive, the much more affordable mini-RGB LED technology looks like it could give OLED real value for money in the coming months.
The best TVs for every budget
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