- The Google Cloud Partner Network is being upgraded for all partner types and sizes
- The focus is on results, with also useful improvements in simplicity and automation.
- The introduction of an “intentionally selective” Diamond level will reward top performers.
Google Cloud has introduced a new partner program for the company, scheduled to launch in the first quarter of 2026.
The new, upgraded Google Cloud Partner Network goes from “measuring program work to driving true customer outcomes,” meaning sales, service delivery, and innovation will all be rewarded.
All partner types and sizes (ISV, RSI, GSI and more) will be included, and Google has committed to adding six months of transition to help partners adapt to the change.
The Google Cloud Channels program has been updated and simplified
In a blog post, Colleen Kapase, vice president of Channels and Partner Programs at Google Cloud, explained that the new program was built around three core pillars: simplicity, results, and automation.
Starting with simplicity, Google is moving away from traditional requirements like business plans and customer stories to focus on partner contributions like pre-sales influence, co-innovation and post-sales support. Google Cloud also promises to reward investments in skills, real-world experience, and positive customer outcomes.
For the bottom line, the company is adding a new Diamond tier above the previous Select and Premier models (which continue under the modified format). Diamond is described as “intentionally selective,” designed for partners who consistently achieve exceptional results.
Finally, we have the biggest change to Google’s cloud partner network. The Hub has been revamped for 2026 and will now use AI and automation to track things like customer skills and engagements, allowing partners to reduce the amount of manual reporting they need to do.
For existing partners, this means they will be moving to the new system over the next six months and are not guaranteed to maintain their current level. A new fight will also emerge for partners to reach top-tier Diamond status, which could give them access to greater visibility.
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