- Google Gemini wrongly said that Gouda represents 50 to 60% of world cheese consumption in a Super Bowl ad
- After the counterpoup, Google has reissued the announcement, blaming inaccurate internet sources rather than the hallucination IA
- The incident highlights continuous concerns concerning the disinformation generated by AI and the need for better verification of the facts
Google’s Gemini AI assistant escaped an ad to be broadcast during the Super Bowl when viewers with sharp eyes spotted a cheesy statistical error. The announcement of well-being showing how AI can help small businesses presented a Wisconsin cheese using Gemini to generate a product description for Gouda, only so that AI declares with confidence that cheese represents ” 50 to 60% of global cheese consumption “. However, it is a full -fledged dairy debacle, because there is no evidence that Gouda is near this popular.
The error was called on social networks, with a lot of cheeses by making fun of the idea that half of the world’s cheese supply is Gouda. Gemini had done what AI does occasionally: hallucinating with confidence an absolute fact and presenting it as the truth. At the beginning, the vice-president of Google Jerry Dischler intervened to defend Gemini, at least a little. He insisted that statistics were not a hallucination of AI but came from several websites that Gemini had scratched for statistics.
A rapid web search confirms this aspect, with the Gouda Illuminati, apparently disseminating the idea on the Internet but does not obtain any real study or census. Google’s argument according to which “it is not the fault of our AI; Internet is just full of bad information. Do not make exactly the Gemini as attractive as Google.
Hey Nate – Not a hallucination, Gemini are anchored on the web – and users can always check the results and references. In this case, several sites on the web include the stat of 50 to 60%. Gouda News: Many love this cheese! Bada News: Not everyone thinks it’s also creaky. 🧀February 1, 2025
There is nothing left than da brie
To watch
Companies pay millions so that everything is good for high -level advertisements of the Super Bowl. Google therefore did the only thing he could: he reissued the announcement, quietly removing Gouda’s claim. The new version, now published on YouTube, keeps friendly cheese, but abandons dairy disinformation.
“After the question of Gouda’s statistics, we spoke with the owner of the Wisconsin Cheese Mart to ask him how he would manage it,” Google said in a press release several press points. “Following his suggestion to have the Gemini of the product description rewrite without the statistics, we have updated the user interface to reflect what the company would do.”
Even it was not without controversy, because people who called the original error noted that the new video had replaced the original but with the download of the defective ad. It is not something that someone on YouTube can do. He therefore suggests that Google used its property from YouTube to soften the new video in the original slit, ensuring that it has maintained the visualization figures and other statistics, but without its erroneous gouda hypothesis.
Hold on – The video still says that it was downloaded “5 days ago” YouTube does not allow creators to replace an existing video with new contents like this Google abusing its property of YouTube to execute a coverage? pic.twitter.com/wt6jujtybrFebruary 5, 2025
This is not the first time that Gemini has been found in hot water on the confusion of the facts. The beginnings of the AI model, when his name was Bard, was marred by a real -time error on astronomy, and the previews of Google Search IA had to be reorganized when he briefly declared that geologists recommend that humans eat a rock per day. The blunder gouda is far from the worst error that Gemini made.
However, if Google wants people to trust Gemini with their lives and their businesses, these types of errors will not help. Unlike a human writer who could take a break and think: “Wait, it seems ridiculous”, the AI has no integrated common sense filter. It just serves everything he finds, and sometimes it means to share with confidence a false fact with millions of viewers of the Super Bowl.
Gemini is supposed to be Google’s response to Chatgpt. The company spent billions for AI development and has announced its intention to invest $ 75 billion this year to follow the AI race. But all the computing power of the world will not have important if people do not trust what Gemini tell them.
For the average person, it is a good reminder that AI always has trouble with precision and should not be the only arbiter of what is treated as a fact. In addition, Gouda can be popular, but it is nothing compared to Cheddar, as Monty Python clearly indicated it decades ago.
