- Pomelli is an experimental AI tool for creating digital marketing assets
- It can build brand awareness just from a link to your website.
- AI-generated assets are editable for the final human touch
Google Labs has launched a new experimental AI marketing tool in partnership with Google DeepMind aimed at helping SMBs scale their marketing campaigns quickly and effectively.
In a blog post announcing the news, Google Labs senior product manager Daniel Adonai and DeepMind senior product manager Bea Alessio explained that the new Pomelli platform can be used to easily create branded social media campaigns.
“Pomelli uses AI to understand your unique business and generate effective, personalized campaigns in just three steps,” they wrote.
Google’s Pomelli will quickly create marketing campaigns for SMBs
Adonai and Alessio explained that Pomelli was born out of the need for more accessible marketing scaling tools for SMBs, who often face time, budget and skills challenges.
The tool begins by gathering knowledge about the company and its branding through the company’s website, creating a brand profile to capture elements such as tone of voice, fonts, images and colors.
In the second step, the tool suggests personalized campaign ideas, based on this “commercial DNA”. “If you have your own idea, you can enter a prompt to create content tailored exactly to your vision,” the product managers wrote, implying that users can choose between AI-generated suggestions and their own.
The third and final step is to turn these ideas into marketing campaigns with “high-quality, on-brand” assets, which SMBs can use for their ads, website or social media posts.
Although the assets are AI-generated, Google’s tool creates an editable format so users can still fine-tune things like fonts and image placement.
As of now, Pomelli is available in public beta for English-speaking customers in the United States, Canada, Australia, and New Zealand. “This is an early experiment and it might take some time to get it right,” Google revealed.
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