Mountain View: Google said on Tuesday that it improved online research with an even more generative artificial intelligence, while it continues to adopt AI despite the concerns about the impact on its commercially based commercial model.
CEO Sundar Pichai, speaking during the annual company’s developer event, said Google’s search engine would now have a new AI mode. He said that “decades of research” bore fruit with this technology.
The new AI search for the search engine goes beyond the previews of the AI already launched, which display responses to user requests using Google’s generative capacities, appearing above traditional blue links to websites and advertisements.
“The new AI mode is a total reimagination of research with more advanced reasoning,” said Pichai, launching the conference in Silicon Valley.
“You can ask longer and more complex questions … and you can go further with follow -up questions.”
Google’s research manager Liz Reid described the new AI mode, now available in the United States, as a powerful tool with advanced reasoning, multimodality and the possibility for users to dive deeper into their research.
“He is looking for the whole web, going much further than traditional research,” she said.
Since the launch of AI’s overviews at the conference of last year’s developers, functionality has extended to more than 1.5 billion users worldwide, according to Pichai.
“This means that Google Search brings the AI generation to more people than any other product in the world,” he added.
The expansion of Google in generative AI intervenes in the middle of increasing competition with the Chatppt of Openai, which also incorporated research capacities in its popular chatbot.
The two companies quickly deploy new AI tools despite continuous challenges such as reducing disinformation and the search for sustainable commercial models. There is also no clear understanding of how this technology will shape society.
Analysts have warned that the distance from the familiar pages of the “blue links” to the summaries generated by the AI could considerably reduce the number of announcements broadcast – the heart of Google’s source of income.
This has alarmed online publishers, including press organizations and Wikipedia, which fear a sharp drop in web traffic. For decades, Google research links have served as a major gateway to the Internet.
Adding fuel to the fire, the Apple Eddy Cue’s executive recently testified before the Federal Court that Google’s research traffic on Apple devices decreased in April – the first drop in this type in more than 20 years.
CUE, Senior Vice-President of Apple Services, Washington Antitrust Trial told Google that was losing ground against alternatives based on AI like Chatgpt and Perplexity, which caused a drop in Google actions.
Investors have also been shaken when Cue said that Apple could soon offer alternatives fueled by AI as default search engines on its devices, which fears that Google’s advertising revenues are seriously threatened by the increase in IA competition.
This testimony occurred during a historic trial, where a federal judge can order Google to yield key operations after a previous decision declared its research activity an illegal monopoly.
‘Ultra’
At Google I / S – The annual conference of company developers – The technology giant promotes creators of applications, platforms and online services, aimed at keeping them aligned with its ecosystem.
Beyond research, the event has presented many progress in AI in the pipeline or already used.
These include the translation of speech in real time, virtual clothing tests using personal photos of users and AI technology that can automatically search for products and make purchases when prices drop.
Google also adds “agent” functions to Chrome and the Gemini AI application, allowing AI to perform online tasks independently. These features will first be available to pay subscribers.
The company has revealed that its most advanced AI features would be offered thanks to a new “Ultra” subscription plan – at a price of $ 250 per month.
