- Google is retired from the fields specific to the country like Google.co.uk
- Previously used for local content, Google now uses the location to serve this
- The change will occur in the coming months as a visit to Google.com
Google has confirmed that it would be retired from the specific areas to the country (such as Google.co.uk) in favor of a single world area – Google.com.
Historically, the national levels of the National Code (CCTLD) have been used to provide locally relevant search results, but the company now uses technology that allows it regardless of the higher level field.
Google used this reason to justify its decision to stop using specific areas to the country: “Due to this improvement, the fields at the country are no longer necessary.”
Citing a 2017 blog article, Google has revisited an update which meant that the location would determine the content that users have seen in search results rather than the CCTLD.
At the time, in five research linked to the location, and it was a figure that has probably increased in recent years.
“The relevant CCTLD entry in your browser will no longer bring you to the various country services – this preference should be managed directly in the parameters,” said the company in 2017. Therefore, users are already used to not having to use CCTLD to access the localized content.
Google confirmed on April 15, 2025, that he would redirect users to Google.com as part of a change that should be deployed in the coming months.
“It is important to note that even if this update will change what people see in their browser address bar, this will not affect the functioning of research, nor will not change the way in which we manage the obligations under national laws.”, Underlined Google.
In addition to a rationalization effort, it is possible that the transition is also an effort to reduce costs for Google. Keeping dozens of unnecessary areas open is probably an expensive company, and that which is no longer necessary thanks to the technology based on the location which allows the search results located independently of TLD.
