The crypto craze is sweeping the mainstream as observers said President-elect Donald Trump’s decision to launch a memecoin flipped the Overton Window, bringing digital assets to the mainstream.
Google Trends, a widely used tool for gauging general or individual interest in trending topics, currently returns a value of 100 for the global search query “how to buy cryptocurrencies.” The final figure for the week will be confirmed on Saturday.
A score of 100 represents peak popularity – the maximum number of searches observed for the query over a given period, in this case, five years. This is a sign that more and more people are scouring the web for information on how to gain exposure to cryptocurrencies.
Google Trends provides access to a mostly unfiltered sample of search requests to Google and scales their searches over a range of 0 to 100, depending on the company. The search value represents the search interest relative to the highest point on the graph for the selected region and time.
Note that increased search queries do not necessarily promise an actual increase in buying pressure, as investors often do not act.
That said, a value of 100 for the search query “how to buy cryptocurrencies” shows that retail investors are eager to enter the market.
The enthusiasm is understandable, as Donald Trump, the new president of the United States, is expected to create a strategic bitcoin reserve, much like the oil reserve, while declaring crypto as a national political priority. Trump may hint at these plans during his speech later Monday, if rumors are to be believed.
Over the weekend, Trump and his wife Melania launched their respective memecoins, TRUMP and MELANIA, whose market capitalization quickly reached several billion dollars.
According to some analysts, Trump’s decision to launch his memecoin has toppled the “Widow of Overton,” meaning that what was once considered fringe has now entered the mainstream.
“If everything is now legal[1]many startups will attempt to raise funds by issuing tokens as explicit crypto equity. For context, the SEC has distorted the market over the past decade by forcing founders to obfuscate the obvious analogy between tokens and stocks. But there is nothing *morally* wrong with moving equity from spreadsheets and NASDAQs to blockchains,” Balaji Srinivasan, the former CTO of Coinbase, said on X.
The Overton Window is a theory for understanding how societal ideas change over time and influence policy. It represents the range of topics and arguments politically acceptable to the majority population at any given time.
Pseudonymous analyst Trevor.btc said Trump’s memecoin decision paved the way for crypto deregulation in the United States.
“The $TRUMP memecoin just ripped off the band-aid and moved the Overton window for crypto deregulation in the United States. Now is the time to turn to the areas of crypto hampered by regulation and pull first, ask questions later,” Trevor said on X.
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