- HBO Max confirmed that “aggressive” plans to combat password sharing, according to the traces of Netflix
- THE HBO Max Password Sharing Cressing will start to be applied more rigorously in September 2025
- Subscribers are already complaining about the modification of their accounts
The head of streaming and game in Warner Bros. Discovery JB Perrette confirmed when the company’s second quarter of the second quarter is called that HBO Max will start an “aggressive” repression of password sharing from September 2025.
This is a decision that follows in the footsteps of rival streaming services such as Netflix and Disney +, marking a tour of previous marketing campaigns encouraging users to share the details of their account (we all remember these Netflix advertisements). The idea is to close the existing shortcomings and to stimulate the benefits, although the advantages of doing so should not be seen before 2026.
In the current state of things, HBO Max is undoubtedly one of the best streaming services on the market. It hosts original content, including The last of us,, The white lotus,, Euphoria And PeacemakerWith a classic movie and television quality background added to the platform each month.
However, in a world where streamers become more expensive and inaccessible to groups of people (for example, if you are a family in the same house, it is logical to share an account, however, HBO Max does not offer a family subscription level), the decision to make the passwords more difficult is the one that does not go well with its subscription.
The first X / Twitter comments of users show that subscribers are already complaining. A user said: “It is a way of quickly losing subscriptions”, with another adding: “Back in the first days Netflix, we all shared passwords like Pokémon cards. Now they want a DNA test before they can watch Euphoria?? “”
Others have noted how close the announcement is close to the traction of all the content of the platform’s cartoon network (don’t worry, you can always find a lot on Hulu in the United States, while those in Australia can find network emissions on Stan). It looks like HBO Max accumulates in bad news after bad news, but let’s dive more deeply into the methods behind their madness.
Opinion: the repression of the password “ aggressive ” by HBO Max is not exactly the news that I wanted to hear
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Perette explained during the call that months of testing entered “who is a legitimate user who may not be a legitimate user”, adding that the next step is to “activate the more aggressive language around what must happen” so that they “put the net in the right place, so to speak”. Later in 2025, repression will occur “much more aggressively”, adding “the language of messages at the moment has been a fairly soft and cancels, cancels, [which will] Start repairing themselves and such that people must take measures as opposed to today, in a way to be a voluntary process. »»
Once all this has been established, “the real advantage will probably start in the fourth quarter, then learned in 2026”. But as WBD claims to have added 3.4 million subscribers streaming to its platforms in the last quarter, can we really expect them to reach their new overall objective of 150 million subscribers by 2026 if measures like this are introduced? The fact that I must now jump through more hoops just to broadcast the content I want is incredibly offering, and I would not be surprised if no more people turn to free streaming alternatives, or dare to say, cable television.
It is not something that is worried about HBO Max himself, with the eyes on the price of a heavy theatrical slate that goes to us in the coming years. As WBD CEO David M. Zaslav explained Batman,, Superman,, Wonderful woman,, Rings. And then we will call them the big tent posts, Harry Potter. And then smaller tent posts like The fugitive,, Sludge,, Gremlins,, Practical magic that everyone knows.
“Our strategy is [to] Strategically turn on these large tent poles so that we have two or three per year, which ensures real stability. We had an excellent script on Rings With Peter Jackson, we are already – that we are going ahead, and we will give you more details on this subject. “”
