Holly Willoughby is preparing to make her return to television with her won YouTube channel, following reports about her solo project.
Since his departure This morningshe briefly hosted You bet ITV! and the Netflix reality show Celebrity bear hunt.
It has now been reported that the 44-year-old is following other stars who have their own channels, including Ant and Dec, chef Gordon Ramsay and rapper KSI.
For comparison, Gordon Ramsay leads with 21.9 million YouTube subscribers, followed by KSI with 17.3 million.
A source close to Ms Willoughby has previously said Daily Mail:
” She is working with her husband Dan Baldwin’s production company, Hungry Bear, to develop a “multi-pronged program for digital platforms” in a move she is said to be “thrilled and excited about.”
She also has a production company, Hungry Bear, which creates Gladiators and Michael McIntyre’s Big Show and is run by her husband Dan Baldwin.
A TV insider said: “This is a huge game changer for Holly and the industry as a whole as this show and her channel will pose a threat to the major broadcasters, particularly This Morning and ITV.
“Advertisers are increasingly turning away from traditional terrestrial television and looking for new opportunities and new ways to promote themselves online – and with a magazine like this, it’s the ideal vehicle.
“And if any of the big retailers could choose a presenter who is an ideal figure to introduce them to, then surely it’s Holly.”
Ms Willoughby has largely disappeared from our screens since her departure This morning in October 2023, after she was told that a former security guard planned to kidnap, rape and murder her.
