- YouTube diabolized two channels to share false trailers made in AI
- Some Hollywood studios have secretly called for advertising revenues from the deceptive trailers
- The repression comes in the midst of new contracts and laws limiting unauthorized AI replicas
If you have already visited YouTube and clicked on a trailer for the next superhero film and thought it seemed too good to be true, well, you may be right. Pious wishes, an intelligent modification and a Fakery AI ball produced clips attracting billions of clicks and earning a lot of money thanks to advertising. The shocking part is that many of this money apparently found its way to studios that you could expect to try to close any unauthorized use of their intellectual property, at least according to information discovered recently by Deadline.
This sidehustle can now be finished with YouTube by removing two of the biggest houses from these false trailers, screen culture and KH studio, of its partner program. This no longer means advertising revenue for them or the studios would have obtained a piece of action.
The screen culture has made many popular trailers full of photos generated by AI for films to come as The Fantastic Four: First steps And Superman. KH Studio is more famous for his imaginary cast, like Leonardo DiCaprio in the next Calmar game Or Henry Cavill like the next James Bond. You would be forgiven to assume that the intrigues, the characters and the visuals exposed were teasing details on the films, but they were produced far from the real cinematographic development.
The counterfeits were good enough to sometimes present themselves in research before the real trailers, and enough clicks could encourage Youtube’s recommendation algorithm to highlight the Fakes above the real affair. This results in a lot of money for a monetized video. This is probably why, according to Deadline, The studios have made arrangements with YouTube to redirect the advertising revenues of these false trailers in their own accounts.
Trailer
However, YouTube has its own rules. The monetization agreement may have been correct in theory, but the channels have broken other rules. For example, to gain advertising revenues, a creator cannot simply remix someone else’s content; They must add original elements. A critic can show a brief clip of a film to comment, but most of the video is criticism, not the film. Nor can you copy the work of others, induce viewers or create content for the sole purpose of obtaining views. “
The screen culture and the KH studio can use demonetization, but it could be long term. YouTube’s decision reflects a broader debate on AI in the entertainment industry. SAG-AFTRA’s strike highlighted the actors’ requests for the limits and control of any replica of people in cinema and television. The final agreement is concluded following the long strike stating new consent rules by an artist before a studio can use AI to imitate their resemblance.
In the event that this was not clear enough, California legislators adopted two bills prohibiting the use of AI to recreate the voice or image of an artist without their consent, even posthumously. This makes it more difficult for studios or thugs creators to evoke digital versions of famous faces just for the juice of the trailer, real or other.
YouTube is a little stuck because the trailers made at fans have long been a type of popular content. The use of AI, however, can ensure that a false trailer seems good enough to deceive people, if only by accident. And Youtube does not want to encourage practice by monetizing it. For the moment, YouTube’s message is clear: you can imagine a world where Cavill is Bond or Galactus appears in Fantastic Four, but you cannot take this fantasy if it is built only around AI.
