What is TR Pro Perspectives?
Perspectives is the new premium content site on TechRadar Pro, where we’ll feature analysis and opinions from the brightest minds in the tech industry.
If you’re interested in being featured in TechRadar Pro Perspectives, here’s what we’re looking for.
Guidelines for submitting perspectives
- We ask that all of our content be approximately 800 to 1,000 wordsand have a clear focus on business technology — everything from security to cloud, SaaS and digital transformation; check out our news page for a quick overview of the topics we cover every day
- The articles must be unique and exclusive for us — the copyright of the article will belong to the author, which means they can republish it elsewhere but must link to TechRadar Pro as the source
- It’s a shame we even have to say it, but absolutely no AI should be used in writing submissions. If your article is found to feature AI-generated content, it will be instantly rejected and frequent rule violators will be blacklisted.
- All parts must be non-promotional — meaning companies are not allowed to mention their own names or products in the article (including the title) except in the author bio.
- And on that note, we need a detailed biography of the author — around 50 to 100 words are ideal — and a photo of the face
How can I submit?
If your part meets all of these guidelines, you can head to our online submission form, where your part can be uploaded.
We cannot stress this enough, your article will need to be approved first, then you can submit it to the form. Please contact the team to submit your article for approval.
Failure to do so will result in your article not being published and serial rule violators being blacklisted.
Top Tips for Improving Your Submission
Bring something new to the speech
This is TR Pro Perspectives – so we want to hear new and fresh ideas, thoughts and opinions that motivate each submission.
Don’t try to use this as a place to repeat your company’s latest survey results, or to tell us something everyone already knows (did you know AI is transforming business processes?)
If the discussion is still something the audience has read a million times before, it’s not for us: it’s your chance to stand out from the crowd.
Avoid tenuous links to a buzzword
Many articles written on unglamorous topics try too hard to use SEO-optimized buzzwords as a gateway to the main topic – which can work, but only if there is a clear and direct connection between the “buzzword” and the content of the article.
Too often we see themes like digital transformation, digital natives, and artificial intelligence ripe for inclusion in headlines and introductions, despite being largely irrelevant to the core of the article. Unglamorous topics are useful to many readers and do not necessarily need to be gendered.
Cut the lint
A 1-2 paragraph introduction can touch on broader themes before getting stuck in the core of the article, but make sure it isn’t full of fluff, clichés, and platitudes before you get started properly.
Classic offenses are tired references to obvious examples – but features are better when they address the specifics of the starting themes. Generic and obvious opening statements about “changing landscapes” and the like can usually be edited out – get to the point!
Don’t overdo rhetorical questions
We know these are opinion and analysis-driven articles, so one or two rhetorical questions are of course enough, but many authors overuse this technique, with the end result coming across as rather condescending.
Being bombarded with questions like, “Is this really right for your business?” », “Have you thought about the importance of this data? », “Are you planning these changes? can discourage readers, as our audience is likely to be familiar with the issues discussed and want to know the authors’ ideas and thoughts.
Refine the focus
Broader overviews tend to fall into the trap of adding noise to the debate rather than deepening it, and Perspectives articles are generally much stronger when they have a very specific focus.
Most company representatives writing the articles will have a niche area of expertise that should be capitalized on, not downplayed, to give the article broader appeal.
With so much analysis and discussion available online, new articles need to focus on very particular areas to stand out from the pack and remain valuable to readers.
