There is a science to issue a token.
It is at least according to Shane Molidor, the founder of Broad, a platform specializing in advice to crypto projects on how to launch their own native tokens.
“It is easier to launch a token than ever, especially with Pump.fun,” said Molidor to Coindesk in an interview, referring to the launching platform based in Solana favored by the same creators. “But it is more difficult than ever to launch a utility token that ends up performing well, because there is limited attention among retail and institutional investors.”
“In the end, everyone is looking for a positive return on investment, but if there is a final capital basin, you have a lot of unsubscribe,” added Molidor.
Bodd provides free software for blockchain projects to design tokenomics, start market manufacturers, navigate in exchange advertisements and take out their own evaluation at launch.
Once they have officially launched their token, these projects can continue to use Bodd as data analysis platform to follow their market manufacturers, monitor unlocks and optimize tokens’ demand engines.
The company also has an internal advice practice to help guide major projects towards the conclusion. More recently, Broad has built a portal where other tokens consulting companies can manage their portfolio; In addition, market manufacturers are able to access a transparent transfer flow, as well as availability obligations.
The software was used by more than 1,500 projects, according to Molidor, half of which were oriented towards research, which means that users have played with the tools to understand how it all works.
Most of the time, the most serious projects (which Molidor called “Blue Chips”) ends up using the software while working with a consulting company – which could be enlisted, or one of its competitors.
In the Book of Molidor, qualifying as a “Blue-Bleu project” means raising significant fundraiser funds and offering their token at around $ 100 million notional or more on major centralized exchanges. Several tokens currently in the top 100 in terms of market capitalization have been launched through MOD, said Molidor, although he refused to provide names.
“The objective is to provide transparency and standardize this marketing process,” said Molidor. “It always seemed strange to me that … Protocol innovators should become experts in the matter in everything related to market microstructure.”
“Many subtleties of this marketing process are a black box to all except initiates. I was one of these initiates, so I know how to sail in the process,” he added.
Unsustainable launch process
According to Molidor, BODDS recommendations are entirely based on data. For Tokenomics, for example, the company will examine all the projects launched recently, will identify those which have worked well and will analyze things such as the distribution of tokens, tokens emissions, their evaluation on the day of launch, price performance, market capitalization, volume of negotiation, etc.
The analysis also covers the merchants – which were used, what was their percentage of the total order book, what was the contribution in terms of creation or filling of orders, the waterproofing of the spreats, and Cetera. In this way, when a project wants to be launched with Broad, it is able to see the historical performance of a market manufacturer given before concluding an agreement with them.
Obviously, the markets change all the time, and what may have worked for a specific project in the fall of 2024 may no longer work in the summer of 2025. But Bund is taking great care in the update of its database with each new major launch that is put online.
Fordd works mainly with Indigenous Crypto companies, although Molidor said that the company had had conversations with major and sophisticated institutions interested in learning the process of launching a token.
In the Dicton of Molidor, the current process of launching tokens – with trading assets to fully diluted evaluations of several billion dollars shortly after the launch, and with emissions of hyperinflationary tokens over a period of three or four years – is completely unbearable and must change. With such projects, demand is generally limited to the first days or weeks; Subsequently, the attention of the investing public goes to other projects.
“The reality is that, behind the scenes, on large -scale launches, the opening price and the magnitude of the … POP are super manufactured, whether by exchanges or market manufacturers, so that the project could have a very minimum influence on the height of their exchange at a first minute. The predatory or independent actors could influence this,” said Molidor.
“What I think is actually more common is that the project does not know how to structure a balanced relationship with strategic partners such as market manufacturers, and they put themselves without knowing it in a position where the market is encouraged to let the price tear,” he added.
The problem could be resolved if mechanisms were put in place to ensure sustained demand on the secondary market, said Molidor. In traditional markets, when a company becomes public, it has certain insurances in the process of building the book from the subscriber that there will be an institutional request, he said. Holoches, however, can generally only count on speculative demand at retail once they go to the market.
To remedy this, transaction structures could be carried out in such a way that if an institution wishes to invest in the primary market, it is only authorized to invest a small part of the capital they wish to allocate – with the rest intended for the secondary market.
“Just as Defi Summer has revolutionized the way we think about the supply of liquidity, I would not be surprised if we saw mechanisms on the chain which encourage the demand for purchase to inject on the chain after the launch of a token, which could be with a yield essentially generated in the tokens, or perhaps stablescoins which effectively lower the basis of the cost of institutions,” StablesCoines that effectively lower the basis of the cost of institutions, “said Molidor, or perhaps stabis that effectively lower the basis of the cost of institutions,” said Molidor.
