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It’s all about us at Inbound today – listen to tomorrow to see what we do and for more live updates!
Quotapath is a commission and benefits platform that helps companies organize and maximize their remuneration plans. The organization helps companies to remain ready to be audited, as well as to allow users to follow payments and automated plans – everything in a single space!
I’m talking to Bhn Tango now – a gift card award company that allows organizations to offer reward cards – generally in competitions or in reward for, let’s say, by filling out an investigation. The company has large customers, including Microsoft.
Then I speak to a small platform of Legal Services Monjur – which helps its customers to manage contracts, to eliminate friction and to ensure compliance. With more than 800 customers in the United States and Quebec, the company is soon hoping to develop in the United Kingdom and the EU-although compliance in these areas is a “completely different beast”.
Now, I’m talking to Dealhub – a company that deals with contracts – helping customers create quotes and contracts. Contract management is centralized with this tool – and teams can collaborate within the platform to ensure transparent experience. Dealhub works on HubSpot and Salesforce, but can also work in the CRM of the own organization, whatever the size.
I am back on the ground now, speaking to Cheq – a company that identifies the invalid and malicious internet traffic. Most of us will be familiar with research which claims that almost 50% of internet traffic can now be awarded to robots – therefore Cheq protects your site against waste and harmful engagement – and can even use customer behavior and history to identify real references used by threat actors (in case of identity theft, for example).
I’m going to take a quick break now to have a lunch (yum!) And sit under the sun of San Francisco. When I am back, I will chat with Julia Fraser de Sinch – where she will guide me through the transformation of communications in the AI era.
Defranco tells the story of a frustrated marketing that found the public and the commitment in difficulty, despite the use of AI to push content. Defranco speaks of “generic, forgettable and soulless” content that is made unique speech.
But, using the HubSpot brand identity tool – which helps develop marketing equipment that speaks to customers at a more personal level – meeting them where they are.
Marketing specialists win by being authentic, she says. People’s channels gain content volumes. The bad content is easy to push, but the content that resonates, comes out in mind – “authenticity is currency”.
Then, we are sitting to hear Angela Defranco, vice -president, Oh Hubspot Marketing Products – who talks about the change in behavior of buyers and move away from the 6 -month campaign marketing strategy – which, according to her, cannot continue to change the speed with which buyers change.
Then, I speak to Otter.ai-a platform for taking AI notes which connects with HubSpot to offer information, writes monitoring emails and pushes the call notes. The platforms automatically synchronize with sales information for a quick and transparent experience.
There are many HubSpot partners here, all describing how they use the tools to integrate their marketing and develop their bases. I first spoke to Huble – the global partner of the year of HubSpot and one of the oldest partners in the company. They use HubSpot tools to provide “practical results, not stuffed animals”.
Before the next speech, I head to the conference agent’s showcase. There are a lot of stands here in Inbound – so I’ll take a look. These brands show their marketing tools and services – all the presentation campaigns that engage their customers and develop their audience.
Information and intelligent reports can help customers report significant changes and digest data like never before, giving customers a clear competitive advantage. The new “project object” in the Smart CRM helps to follow and manage project data – which is now “unbundled” and available in itself.
Then we hear Karen NG, product EVP. The AI is there, whether you are ready or not, she maintains, but the new human hybrid / AI management objectives of HubSpot can help small businesses take their marketing objectives.
To make this vision a reality, HubSpot also launches their brand new data center, as well as updates to the Smart CRM and a multitude of new assistants and Breeze agents. All these elements help HubSpot to offer individual experiences with customers, with dynamic messaging and a more personalized tailor -made message.
The marketing submarines at the moment are a very dark place “, the Rangan jokes, and the AI is shaking the landscape. The AEO, or the optimization of the AI engine, will be a huge change in the coming years-and the organizations will have to adopt them if they want to survive. Rangan laughs at the drop in blog traffic by Huspot, but the other side of history, she says, Podcasts, newsletters and social people – which strengthened their commitment in a significant way.
The three -step loop; Connect all your data, build your AI team and allow your people. The product will go alongside important updates from their platform with more than 200 new products arriving to help stimulate growth with their “human hybrid team”.
HubSpot built a “growth game book” – the loop. It is a dynamic and AI partnership between humans and agents. The AI will adapt your message to your customers, meeting your customers where they are, diversifying it on all channels and evolving the message in real time. HubSpot calls this “human authenticity with the effectiveness of AI”.
Rangan tells us about the death of organic traffic, calling it “the apocalypse of traffic”. Companies must adopt a new approach, she says, and take advantage of new AI tools – try something different to revitalize your marketing.
We are now seated for the opening speeches here in Inbound – first hearing the CEO Yamani Rangan for an overview of the plans, announcements and the HubSpot game book. The AI is of course before and center of this year’s event – with new new tools in the course of presence ….
We are for a very busy first morning here in Inbound, and I have a quick coffee before heading to our introductory speech. Despite the early start, there is a lot of buzz – and the crowd seems to launch this year’s event!
Hello from San Francisco! Techradar Pro is there for Hubspot Inbound 2025, so come back for all the news and updates as it happens …
