- Whoop modifies its apparatus upgrading policies
- Current users no longer have to pay additional fees
- Whoop subscribers complained
The Premium Whoop Fitness Company has shown new brilliant portable devices this week, and has now confirmed that existing users with more than 12 months remaining on their subscription can obtain new devices for free.
As Bloomberg reported, the company faced a user reaction after initially billed upgrade costs of $ 49 – costs that broke up a promise made last year, in a blog article now deleted, that subscribers would get new devices without paying more
There were a lot of vitriol addressed to Whoop on Reddit and the social media, users who expected to obtain new groups for free in their current subscription. This is now the case, after Whoop decided to reverse the course.
“Like any business, we update our trade policies from time to time,” a spokesperson for Whoop told Bloombeng. The company stresses that there is also a plan of $ 199 / £ 169 / $ 299 in a year, which is the cheapest to date.
Subscription economy
There are now three price levels for Whoop: the one mentioned above, Whoop One, plus Whoop Peak ($ 239 / £ 229 / $ 419 in per year) and Whoop Life ($ 359 / £ 349 £ / $ 629 in per year.
Paying more offers you additional features. If you stick to your portable Whoop 4.0, you miss some of the features of new subscriptions, including the physiological age estimates and the monitoring of women’s health.
There are a lot of news in 2025 devices, including ECG readings and blood pressure estimates, and portable devices without screen also offer a 14 -day battery life. However, existing users believe that they are pushed into an upgrade.
It is not the most well communicated of the Woop U tricks, and that is part of the growing trend for fitness companies to put features behind the Walls to obtain as much money from users. As with access to music, movies and software, you must continue to pay to get what is offered.
