Rumors are intensifying that OpenAI, the creator of ChatGPT, may be making some preparations to acquire visual discovery platform Pinterest.
According to reports cited by The informationOpenAI sees Pinterest as a strategic asset for securing a vast new source of human-generated data.
The goal of acquisition is to evaluate purchasing trends and visual search.
By owning Pinterest, the company is poised to fill the gap in real-time user behavior and trends due to the lack of its own social network or search engine, unlike rivals Google and Meta.
Pinterest is considered a web traffic powerhouse. According to Statistin March 2024, only 1.3 billion visits were measured on the Pinterest site. This has made it one of the most visited websites.
As of Q3 2023, Pinterest had 482 million monthly active users worldwide.
By taking over Pinterest, OpenAI will benefit from cutting-edge product recommendation algorithms and an enriched dataset of labeled images.
This will help the AI giant create new sources of advertising revenue and provide high-quality data to train its AI models.
Previously, the company added ads to ChatGPT, as part of its aggressive search for new revenue streams. Despite being an industry leader, operating losses for 2025 are estimated at $8 billion and are expected to increase further in 2026.
On the user side, the OpenAI buyout would likely mean deeper integration of AI into the platform’s search and pinning features.
More broadly, the acquisition signals continued consolidation of the Internet under the leadership of major AI players, changing the way digital discovery and commerce work.
OpenAI has not commented publicly, but the report remains speculative
