- Apple leaders called Siri Laid’s delay and embarrassing
- The 100 best Apple executives will meet later this week, with Apple Intelligence probably a major subject of discussion
- It is not too late for Apple’s AI division to succeed, but time is exhausted
Apple Intelligence should be the main topic of conversation during the main Apple off -site meeting later this week, while the company is looking for a solution to its AI disorders.
This was not a great week for Apple AI efforts, the company is struggling to respond to its launch window for Apple Intelligence, a new improved Siri vocal assistant.
Apple officially delayed Siri, fueled by Apple Intelligence, with a personal context and an awareness of the screen last week, deleted an ad presenting the voice assistant and did not give a launch window for title software which was to be launched as part of the first year of publication of the iPhone 16.
On Friday, Mark Gurman reported to Bloomberg that Robby Walker, Senior Director at Apple, “the personnel told the key to the key characteristics, and embarrassing, and the decision to publicly promote technology before being ready to use.”
Now Gurman reports that this week will be essential for Apple Intelligence, with the meeting of the 100 best Apple managers for an off -site company that should have Apple Intelligence as a focal point.
Gurman also notes that an upheaval of the Tim Cook management team because of these AI gaps is unlikely. Writing in his weekly power on the newsletter, Gurman, said: “Given the nature of this collective failure, it is unlikely that it will lead to management changes to the Cook management team. This would mean admitting the fault, which Apple hates. [John] Giannandrea – and failed to put it in a position to succeed, making another failure of the outdoor rental to cook. “”
With all eyes on Apple and Apple information, the company must make major changes and quickly, but is too little too late? Or can Apple’s intelligence still prosper as if we all expected at the start?
Apple intelligence could still flourish
At WWDC 2024, Apple presented an SIRI fueled by AI which was capable of personal assistant features that we had seen anywhere else. With the possibility of knowing what is going on in your life via your iPhone, while retaining the confidentiality features of Apple’s industry, Siri’s next generation has encountered a big fanfare and excitement.
Quick advance nine months later and this brass band and this excitement completely died. With the lukewarm initial launch of Apple Intelligence, and the delays on the resistance part, with nobody from the industry seeing Siri in action, it is fair to say that these are disturbing times for the Apple IA division.
That said, if a company can make gaps and transform them into positive points, it would be the technological giant based in Cupertino. With the members of the leaders later this week, and the public perception of the decrease in Apple’s intelligence, it would be time for Apple to make major movements and show its faithful base of fans why they should still drink apple juice.
