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An event hosted by Boston Celtics star Jaylen Brown on Saturday night was shut down by the city of Beverly Hills, with officials claiming a permit was missing and even saying they rejected one.
The event promoting Brown’s performance brand, 741, took place at the home of Oakley founder Jim Jannard. Brown has a sponsorship deal with Oakley.
The city apologized to Brown due to “inaccurate information,” walking back his claim that a permit was denied and saying “no permit was ever requested, nor denied, and that the residence had no prior violations.”
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Boston Celtics guard Jaylen Brown (7) during a game against the Brooklyn Nets at Barclays Center on March 15, 2025. (John Jones/Imagn Images)
However, Brown, who said he did not need to apply for a permit since the location was in a private residence, said the apology was not enough.
“I’m not one to pursue legality, but you embarrassed my brand and my team. And I think it’s unfair,” Brown told ESPN.
Brown said the Beverly Hills Declaration “continues[d] tell untruths. » The city said: “No alleged evidence of any violation was ever presented to the owner, our team or our legal counsel. Without observation, documentation, or confirmed violations, coercive measures based solely on belief raise serious due process concerns. »
Boston Celtics guard Jaylen Brown dunks against the Detroit Pistons during the second half of an NBA basketball game, Wednesday, Dec. 4, 2024, in Boston. (AP Photo/Charles Krupa)
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“I wanted to have fun and I felt like that was taken away from me,” Brown told reporters after Thursday’s Celtics game, in which he had a triple-double against the Golden State Warriors. “I was embarrassed. If it happened to me, I’m sure it’s happened to a lot of people in the past. I see it that way.
“There’s probably a group of people who aren’t shouting, who are turning a deaf ear, which is unfortunate. I’m not sure what the conclusion is. … Even in the statement that they made, they included things that weren’t true, even in the apology. So I don’t think the apology is acceptable. I lost a lot of money. [with our] partners, et cetera. People thought we didn’t follow proper protocols. So all around it’s just a bad taste in my mouth. I am extremely offended. My team is offended. I don’t know what the conclusion will be. All I know is that they’re bulls…”
Boston Celtics guard Jaylen Brown makes a free throw against the Los Angeles Lakers during the fourth quarter at TD Garden on March 8, 2025. (Brian Fluharty/Imagn Images)
Brown said he would discuss the matter with his team and decide whether to take legal action next.
