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Jordon Hudson, the girlfriend of North Carolina Tar Heels football coach Bill Belichick, fired back at critics Monday with a post about the success of her cheerleading team.
Hudson’s team, Cheer Extreme Raleigh, won a major national championship and looks ready for the world championships. She shared photos of herself with her teammates and a video of the team performing one of their routines.
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Jordon Hudson speaks with Chapel Hill police during warmups before the North Carolina Tar Heels game against the Duke Blue Devils at Kenan Memorial Stadium on November 22, 2025 in Chapel Hill, North Carolina. (Jaylynn Nash/Getty Images)
“#GOLDDIGGER GOT #PAID,” she captioned the carousel.
She joined Code Black in 2025 as Belichick was about to finish his first season as head coach of the Tar Heels. She also competed in the Miss Maine USA pageants in 2024 and 2025, but failed to receive the crown.
Hudson previously attempted to trademark the “gold digger” trademark to mock criticism of her relationship with Belichick, who turns 73 next month. TCE Rights Management has registered the trademark for the term “Gold Digger”, with the products and services labeled as “jewelry” and “key chains”. Belichick owns the company and Hudson manages it.
Head coach Bill Belichick of the North Carolina Tar Heels and Jordon Hudson look on before the game against the Richmond Spiders at Kenan Memorial Stadium on September 13, 2025 in Chapel Hill, North Carolina. (King Lance/Getty Images)
UNC general manager Michael Lombardi says “false stories” helped undermine Bill Belichick’s first season.
She has been in the crosshairs of media criticism ever since she ended an interview with a CBS host about how the two started dating and has been messaging her detractors ever since.
Hudson also threatened to sue sports media personality Pablo Torre for his reporting about his relationship with the North Carolina football program.
Jordon Hudson attends the game between the Clemson Tigers and the North Carolina Tar Heels at Kenan Memorial Stadium on October 4, 2025 in Chapel Hill, North Carolina. (King Lance/Getty Images)
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Belichick is about to enter his second season as the team’s head coach. North Carolina was 4-8 in 2025.
