Kelsea Ballerini kisses Retro Glam in a new Pantene ad while opening onto the soothing routine that keeps her on the ground.
The 31-year-old American songwriter and musician brings her vibrant personality, her blond hair and her country Sass to the new “Country Frit Hair” campaign and shows how to fight against the damage of the brand’s “collection of regenerative oils”.
The announcement takes place in a country restaurant inspired by the 1950s across the 1970s, an emblematic era of country music, and offers repairing hair products for healthy and shiny wicks.
While conversing with PEOPLE Magazine, Ballerini said: “I want country fried hair was my idea. It’s great! It’s so fun – it’s retro and a little cheeky. I can wear this really cool restaurant outfit.”
She continued to note that large and wearing hair is a large part of country music, so the theme really makes sense.
THE Cowboys also cry Hitmaker joked: “The sentence, the more the hair is high, closest to Jesus, I have the impression that it is very country music because everything is glitter and big.”
Ballerini added: “Historically, if you specifically look at women from country music, it’s Dolly Parton, Loretta Lynn, Reba [McEntire]Shania [Twain]. I grew up listening to the music of women who just had the style and hair of the classic country woman. »»
In particular, large hair requires excessive heat during style, which gives inevitable damage to hair, but this campaign focuses on this question.
“It is great to be able to show this side of the damage caused by hair, that things that are not perfect do not have heavy … It can be fun and cheeky. And I think that the simple fact of having this story around everything we direct ourselves is important to me,” said Kelsea Ballerini.
