British singer Cher Lloyd has taken a cheeky look at Kim Kardashian’s latest Skims product, priced at £34.
Sharing a screenshot of the post on her Instagram Story, the ‘Want U Back’ singer poked fun at the concept, writing: “Save your £34 and grow it…. They really know how to take the…, don’t they? followed by a laughing emoji.

The underwear features multiple shades and textures and is being marketed by Skims as a limited edition novelty piece.

However, Lloyd’s sarcastic remark quickly gained attention online, with fans applauding his humor and echoing his criticism of what some called an “outrageous” fashion gimmick.
Kim Kardashian’s shapewear brand is known for pushing the boundaries when it comes to comfort and design, but this particular launch has sparked debate over whether it’s a clever statement or just absurd.
Neither Skims nor Kardashian responded to Lloyd’s message.