- Sonos has a plan to combat prices: increase prices
- He announced this in his recent presentation of the third quarter profits
- The rise in prices will come into force “later this year”
If you have an eye on a Sonos speaker and live in the United States, you may want to act as soon as possible-because the price increases are incoming.
This does not seem to be a complete rehearsal of the company’s hikes in 2021 which saw Sonos Tech increase in price for apparently no reason. Instead, the multi-room audio giant claims that these higher costs result directly from prices that make it more expensive to import countries in which Sonos manages its manufacturing operations.
The news comes from the last quarterly presentation of Sonos. The PDF of the first quarter includes a page dedicated to an “overview of the Sonos pricing exhibition” where he explains that he has moved most of his manufacturing from China to Vietnam and Malaysia-with only certain accessories such as speakers and some of his sound co-orators are always made in China.
Although this means that most Sonos products will dodge the 30% price imposed on Chinese manufacturing goods, the models manufactured in Vietnam and Malaysia will always be confronted at 20% and 19% tariffs (on the basis of the rates at the time of the August 7 writing).
In addition to these price adjustment plans, Sonos adds that it has “flexibility of manufacturing”, but it only describes the movement of production between its operations in Vietnam and Malaysia, rather than moving production in the United States to dodge import taxes.
So, unless the price plans change – either by the drop in Trump, a trade agreement with these nations, or another government action – Sonos technology will increase in prices. As we expect, the cost of Sonos brand accessories and people.
Precisely the amount of cost increased that real speakers will see remain to be announced, and we do not yet know exactly when the price increase will come either – the company may be waiting to see if the situation changes before making its final decision.
Sonos also says that he is currently evaluating the changes, if necessary, that he should bring to his promotional strategies – perhaps suggesting that the discounts that we will see in future sales (like Black Friday) could also be modified, because they could be less important than we hope.
For the moment, we speculate on the precise actions of Sonos; All we know with certainty is that a kind of price increase arrives in the United States “later this year”, so if you were waiting to buy some of the best sound bars and sound speakers, you may want to stop waiting.
