- Lenovo warned its partners about price increases on certain products in March
- Price hikes are a result of the current RAM crisis
- Lenovo is another company hit by the RAM crisis in 2026
The RAM crisis is spiraling out of control, with several hardware manufacturers, companies and retailers forced to implement price hikes – and unfortunately, the latest victim is renowned consumer PC brand, Lenovo.
As reported by CRN, Lenovo warned its partners of upcoming price hikes for some products, including consumer PCs, in March, due to the RAM crisis caused by the current AI boom.
Partners were encouraged to place orders no later than February 28 to remain aligned with “current pricing assumptions,” specifically stating that orders received on February 28 that are not shipped by March 31 “will need to be re-evaluated,” further highlighting Lenovo’s urgent push for partners to avoid the March price adjustments.
Wade McFarland, Lenovo vice president and head of distribution for North America, said: “Prices are influenced by both order, timing and fulfillment schedule, and Lenovo periodically reviews prices in response to changing market conditions.
Regarding these price increases and orders for its wide range of hardware, Lenovo emphasized: “We absolutely had to adjust and continue to adjust. [terms]. There’s no way around it.”
It’s clear that the impact of the RAM crisis is substantial for Lenovo, and it won’t be long before consumers see price changes on its devices, likely including the Lenovo Legion Go 2 portable gaming PC.
Consumers must act quickly too
It’s now easy to say that the current state of the PC hardware market is unprecedented, with demand for memory from AI data centers causing a near-total collapse of stability.
Prices are higher than ever as the crisis forces manufacturers to rethink their strategies, and Lenovo joins Valve, which is facing memory and storage shortages and, as a result, its Steam Deck OLED handheld is intermittently out of stock.
While Lenovo’s urgent message is to its partners, it’s also one that consumers should heed. Prices of its consumer handhelds, laptops, and PCs will likely see significant price increases, and now may be the only chance to mitigate the inevitable impact.
The market is in a chaotic situation, and now the only question we can ask is how much worse can the AMR crisis get?
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