- Lenovo widens its lead as the end of Windows 10 fuels global PC demand
- IDC Reports Strong Growth Driven by Large-Scale Enterprise and Education Hardware Refresh
- Organizations are upgrading aging systems to maintain security and compliance
Lenovo has extended its already sizable lead in the global PC market as companies race to replace aging Windows 10 systems before Microsoft officially ends support for its beloved operating system on October 13.
The latest preliminary data from IDC shows that global shipments increased 9.4% year-on-year to 75.9 million units in the third quarter of 2025, marking another period of strong recovery for the PC industry.
Lenovo shipped 19.4 million units, representing 25.5% of the market and 17.3% growth over last year. HP followed in second place with 15 million units, a 19.8% share, while Dell reached 10.1 million, a 13.3% share.
Japan, leader in purchasing
Apple and Asus round out the top five with 6.8 million and 5.9 million shipments, respectively.
“While the overall market continues a very strong year, fueled by the transition to Windows 11 and the need to replace an aging installed base, results by region tell different stories,” said Jean Philippe Bouchard, research vice president at IDC’s Worldwide Mobile Device Trackers.
“In particular, the North American market continues to be affected by the US tariff shock and macroeconomic uncertainties. While it exists, demand for newer Windows 11-ready PCs is likely to continue through 2026,” he said.
Asia-Pacific led growth with double-digit gains.
“Demand was largely driven by hardware refreshes in Japan related to the end of Windows 10 support and the GIGA education project,” said Maciek Gornicki, senior research director at IDC.
“Growth outside Japan has been more modest – hampered by macroeconomic and political challenges and slow adoption of Windows 11 – although there are opportunities to refresh hardware on devices purchased during and before the COVID-19 pandemic. »
Much of the new demand IDC sees for modern PCs comes from lifecycle management rather than great enthusiasm for the latest AI-enabled devices.
With Windows 10’s end of life within reach, organizations are scrambling to ensure their systems are replaced or updated before support expires and security risks increase.
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