- Linkedin’s Wire program becomes Brandlink
- He focuses on the delivery of advertising videos for creators and publishers
- AI, leadership and commercial advice will be the first subjects to be covered
LinkedIn has announced some changes to its advertising revenue with the brand change program at Linkedin Brandlink, which, according to him, is designed “[help] The brands are reaching their audiences with new ways with videos of better creators and publishers. “”
The vice-president of Lindsey Edwards products management explained: “Brandlink offers more relevant video content to members while allowing advertisers to align themselves with the editorial content of trust publishers and, now, some of the best voices of the creators in the world.”
From the launch, content themes will include artificial intelligence, leadership, small businesses, innovation and entrepreneurship.
Linkedin launches the Brandlink update program
The social networking platform belonging to Microsoft says that advertisers see a 130% higher video completion rate and higher views of 23% compared to standard video advertisements when using Brandlink, adding that members who see these advertisements are 18% more likely to become an advance for their business.
The news comes after a series of announcements linked to LinkedIn in the past year, including vertical video screens with a full screen, a refreshing carousel and an updated user interface to facilitate the public to engage with brands.
Edwards described the video as “one of the fastest formats on LinkedIn”, and in February 2025, we learned that the medium grew twice as quickly as any other post format.
Some of the first creators to join the program include B2B figures such as Steven Bartlett, Bernard Marr, Allie K. Miller, Rebecca Minkoff, Candace Nelson, Guy Raz, Gary Vaynerchuk and Shelley Zalis.
The last announcement underlines how 91% of B2B marketing specialists think that video will help them accelerate the return on advertising investment more than any other format.
With Brandlink, advertisers can target specific locations and languages, with LinkedIn who boasted “supports a growing list of global publishers who produce specific content to the region”.
The tool is available to use now on desktop and mobile applications.
